The Ecommerce Influence Podcast

One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly. 

Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire more high-value customers and share proven tactics that will help you increase customer lifetime value.

Episode Highlights: 

  • 3:36 The first strategic decision you must make when thinking about customer lifetime value
  • 6:38 The best lever to focus on to increase customer lifetime value
  • 8:03 The revolutionary changes with Facebook advertising that help you reach your best customers
  • 10:05 The importance of product and service offerings that tailor to high-value customers 
  • 11:49 Are loyalty programs a good way to increase customer lifetime value?
  • 13:20 The strategy that led Best Buy to boom while their competitors got wiped out
  • 15:15 The value of subscriptions and talking to your best customers
  • 17:58 How to build a solid referral strategy
  • 20:10 Additional tactics to increase customer lifetime value

Links and Resources: 

Direct download: EI_256_Profit_Series_Part_3.mp3
Category:general -- posted at: 3:00am CST

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