The Ecommerce Influence Podcast

August 2020
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Tue, 25 August 2020

266: Beardbrand’s Approach to Content Marketing with Eric Bandholz

Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube.

On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand.

In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that creates superfans and so much more.

Enjoy!

Episode Highlights

5:11 The stressful, year-long experience of being on Shark Tank
12:23 The difference between having business partners and owning 100% of your business
14:53 How Eric has created freedom in his life and business over the last 8 years
19:44 The pros and cons of being the face of your brand
22:27 How Beardbrand showcases different facets of their brand through multiple social media channels
25:27 Beardbrand’s approach to dealing with online haters
27:55 What Beardbrand focuses on to stay ahead of their competition
29:48 An approach to content marketing that creates superfans
31:57 The lesson COVID-19 has taught businesses
34:49 What Eric wishes he had known when he first started his business
35:27 The system Eric uses to hire top-notch employees
37:29 Key roles Eric plays in the business today
39:16 Using agencies to grow your business and when to transition to in-house
43:50 Beard Brand’s approach to paid advertising
46:05 What Eric is curious about right now
48:52 The hidden world of infertility and the journey Eric and his wife have been on

Links and Resources:

Direct download: EI_266_EricBandholdz_Final.mp3
Category:general -- posted at: 3:00am CDT