275: Why A Customer First Strategy Is Key To Getting Lasting Results

Who is truly at the center of your business, your customers or your profits?

Tim O'Brien's supplement company, Find Your Healthy Place, is relentless in its pursuit of customer-centricity. After in-store sales started to tank during the onset of COVID-19, Tim knew that making their customer's online experience just as personalized and memorable as the one they had in store would be critical to their survival. Today, Tim's online sales are up from 3% to 26%, and the pivots they continue to make are remarkable. 

Tune into this episode to learn why Tim feels a customer first strategy works best for his business, how to create personalized experiences online and the key metrics he focuses on as his business continues to grow.

Episode Highlights

• 5:07 How Tim got started in the wellness industry
• 10:00 The effects COVID has had on Tim’s brick-and-mortar and Ecommerce sales
• 14:19 How Tim is applying his customer first strategy online
• 18:55 Building your competitive advantage into your onboarding process
• 21:59 Choosing to double down on what works
• 23:31 The most powerful metric Tim’s team focuses on 
• 25:44 Hard lessons Tim has learned about himself in his entrepreneurial journey
• 28:47 A perspective on what to do when you make the wrong hire
• 30:36 Tim’s approach on local and digital advertising
• 35:31 The email marketing strategy that is generating thousands of dollars in sales every week
• 38:32 What Tim is most excited about in business right now
• 40:01 How you can get in touch with Tim

Links and Resources:

• Find Your Healthy Place (Use discount code "influence" for 10% off)
• Wild Theory (Use discount code "influence" for 10% off)
• Get Found Madison
• Podcast 243: How To Improve Your Ecommerce SEO
• @a_brawn on Twitter
• Review or subscribe on iTunes