280: The 2 Hour Makeover: Quick Tips to Improve Your Email Marketing and Drive More Revenue

Are you ready to improve your email marketing and stop leaving money on the table? Today I'll show you how.

Last year one of my clients had a brand new Klaviyo account -- zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,000 in revenue from email.

Inspired by this experience, I hosted a live training in The Coalition on how to improve your email marketing, and today I'm sharing that training with you. We cover common mistakes people make when setting up their Klaviyo account, how to increase your email lead flow, building and optimizing your email templates, the most important emails to send, and what’s working right now to generate more revenue from email.

If you want some quick, actionable wins you can implement in your email marketing today -- don't miss this episode.

Episode Highlights

• 8:20 Improving your email marketing and generating $10k in revenue in 7 days
• 10:11 How to ensure Klaviyo is properly connected to your site
• 14:02 Creating an on-brand email template 
• 16:22 How to increase your lead flow
• 18:35 Choosing the right email pop-up provider
• 21:03 The two biggest revenue-generating email flows to focus on
• 23:56 How to set up email marketing tests to determine what works
• 27:16 What’s working with email marketing today
• 30:26 Our formula to make more money from email marketing
• 32:55 Why you should start sending more emails (and why you can't send too many

Links and Resources:

• Recharge
• Justuno
• Privy
• Klaviyo
• AppSumo
• Stamped.io
• Judge.me
• Soapbox
• The Coalition
• Brand Growth Experts
• @a_brawn on Twitter
• Review or subscribe on iTunes