281: Freelancer vs Agency: How to Decide Which is Right for Your Business

Do you think that agencies are a waste of money? Not sure if an independent freelancer can keep up? We’re tackling the freelancer vs agency debate once and for all. 

Choosing where to spend your advertising dollars is important, but deciding who to spend it on is the other piece of the puzzle. Once you decide to start pulling the levers of paid search and paid social, the question you’re left with is: Who is going to pull those levers? This is where the freelancer vs agency debate comes in and the decision is crucial.

Tune into this episode to learn what conditions make the most sense for a freelancer or an agency, the pros and cons of each, questions you should ask before choosing to make a hire, and the one trap you need to avoid.

Episode Highlights

• 3:48 The freelancer vs agency debate
• 5:42 Why an agency could be the better option for you
• 7:06 Understanding the true cost of working with an agency
• 9:37 The right questions to ask an agency before hiring them
• 13:56 Why a freelancer might be the best choice for you 
• 15:47 Challenges to look out for when hiring a freelancer 
• 18:10 The benefits of choosing to hire in house
• 22:52 A dangerous trap to avoid

Links and Resources:

• The Coalition
• Foxwell Digital
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• @andrewfoxwell on Twitter
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