321: Building a Business Without Sacrificing Everything: One Founder's Story of Rapid Growth

Building a business is filled with amazing highs and big lows. Despite some tough blows in the early days, one eCommerce founder kept his commitment to his personal health and family and found success on the other side.

Jay Campbell is the owner of Aseir Custom, and in this episode he shares his wild journey of building a business. We go deep into what he's learned through major manufacturing issues and how he managed customer experience after that. We discuss how he unlocked massive growth working with influencers. We also talk about Jay’s commitments to his family and personal health and how for the last 5 years he has taken a trip with his wife every 8 weeks. 

Aseir Custom went from about $16k / month in sales in February 2021 to hitting $250k in August 2021. The journey has been anything but linear and there’s a lot to learn from this story. Jay has a great mindset and he shares the raw truth of his experience going through incredibly challenging times while seeing rapid growth in the business simultaneously. 

If you are an operator in the weeds, building a business, or experiencing rapid growth you will get a lot out of this discussion.

Episode Highlights

• 5:16 How Jay and his wife plan their “every eight weeks” travel adventures 
• 8:01 Jay’s transition to eCommerce 
• 11:09 The beginning of Jay’s hair regrowth business 
• 17:07 Managing Black Friday with major manufacturing issues 
• 19:54 How Jay and his business partner recovered their business from almost shutting down
• 25:47 The realities of running an eCommerce business and trying to scale 
• 28:30 The benefits of getting help in the early stages of building a business 
• 33:53 Learning from the first year and a half of Jay’s business 
• 39:43 How Jay manages work while he’s traveling 

Links And Resources

• Jay’s Website 
• Aseir Custom
• @jaycampbell333 on Twitter 
• Jay’s Podcast 
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes