324: Expert Tips to Increase Sales, Boost Conversion Rate, and Crush BFCM

What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who’s interviewed over 150 eCommerce founders and marketers.

Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency. In this episode, we’re talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them. 

Chase and I also discuss ideas for Black Friday/Cyber Monday marketing, user testing your website, and how to actually run A/B tests. 

Lastly, Chase shares his Brand Scaling Framework philosophy and the 3 KPI’s he bases everything on.  

This is a great practical episode with expert tips and takeaways to implement today. 

Episode Highlights:

• 3:28 Why Chase started the Honest Ecommerce Podcast 
• 4:53 Expert tips from 168 interviews with founders & marketers 
• 10:02 How Chase went from punk rock band to eCommerce
• 11:44 The Brand Scaling Framework and how it works
• 14:27 3 KPIs the Brand Scaling Framework tracks
• 18:33 Simple, consistent improvements that lead to big improvements over time
• 19:23 Mistakes you’re probably making on your website and expert tips on how to fix them 
• 23:34 Why you need to be user testing your site 
• 27:54 Reasonable testing windows for eComm brands based on volume 
• 29:13 Exciting things that are working right now
• 29:52 Best features of Shopify online store 2.0 
• 34:31 How to audit your Shopify apps purpose 
• 37:19 Black Friday/ Cyber Monday expert tips  

Resources:

• Honest Ecommerce Podcast 
• Electric Eye Agency
• Riverside Podcast Recording 
• User Testing
• Conversion Crimes 
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes