345: 6 Tips to Make Your Next Product Launch Your Best Ever

Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater.  Here are 6 different ways to make your next product launch your best ever.

Austin and Lily share strategies, actions, and tips that you can take away from launches that they’ve seen crush it. 

Episode Highlights:

• 2:51 The power of product launches: why you should do them
• 4:16 Coordinating with influencers to pour fire on your launch 
• 8:50 Waitlisting your audience before a launch 
• 10:38 Testing your product ideas with SMS 
• 12:41 Using a loyalty program to give early access to your VIPs 
• 17:04 Send more emails than you think you should
• 19:50 Scarcity & planning to sell out 
• 23:07 Critical operational considerations for product launches (that a lot of people miss)
• 24:56 Bringing your customer support team into your launch marketing plans  

Resources:

• Product Launch Idea Thread (members only)
• The Brand Growth Membership
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes