351: How to Get Press: PR, Influencers and Earned Media vs Affiliate Marketing

With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business. 

Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press. 

She shares her tips and tools on how to get media for your eCommerce business. 

Episode Highlights:

• 5:16 What’s exciting in PR right now: getting back to live events 
• 7:25 Running PR with a small marketing budget 
• 9:24 Earned media vs affiliate marketing
• 11:13 How to know when your brand is ready for a PR strategy 
• 12:21 Where to start when building a press list for PR
• 14:46 Tools to keep track of your PR lists 
• 16:44 Writing content that gets picked up
• 19:49 The types of content that work well for PR
• 23:29 Shifting to be a story brand over a discount brand 
• 25:33 Applying design thinking principles to your business 
• 30:34 Avoiding burnout and staying focused 
• 34:07 Influencers as media contacts 
• 39:41 Channels that work well for an influencers using a media strategy
• 42:38 The biggest mistakes people make in influencer marketing
• 44:42 Metrics & KPI to track for influencer marketing 
• 47:00 Using PR as social proof 
• 48:50 PR & influencer marketing without having to seed product 
• 50:31 Why you need quality content and good creative 

Resources:

• Nora’s Training: How to Get Press Like a Publicist 
• Wolf Craft
• Wolf PR
• The Brand Growth Membership (Join today to get 7-days for $1)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes