The Ecommerce Influence Podcast

How to build a brand-focused website that will increase conversion with brand first CRO.

Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever. 

What You’ll Learn From This Episode:

  • Why storytelling is a critical piece of building a brand 
  • What brand first CRO is & how to do it
  • How smaller brands can prioritize content and what’s most important to focus on
  • What and where to optimize your site pages


Direct download: EI_376_Shaun_Brandt.mp3
Category:general -- posted at: 3:00am CDT

How do you manage and motivate a team? Today we’re going to share strategies for small teams. 

If you have a mix of in-house employees and a few contractors or if you’re going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team. 

If you’ve already built a team and you’re looking for fresh ways to motivate and manage there’s some insight for you here too. 

What You’ll Learn From This Episode:

  • How to have meetings that are productive while also connecting with your team 
  • Performance reviews that actually set goals & give feedback 
  • What to do when someone isn’t performing 
  • How to set up a training & onboarding process 
  • How to manage and motivate contract partners vs in-house employees 


Direct download: EI_377_Hiring_and_culture_fit.mp3
Category:general -- posted at: 3:00am CDT

How do you grow a DTC brand in today’s climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now. 

Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he’s learned along the way. 

What You’ll Learn From This Episode:

  • What to do with your ads in the current state of Facebook
  • Fast Growth strategies for eCommerce and DTC brands
  • Paid vs organic customer acquisition and the place for each 


Direct download: EI_374_MichaelGrasewicz.mp3
Category:general -- posted at: 3:00am CDT

What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business. 

This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business. 

What You’ll Learn From This Episode:

  • The journey from idea to start up to building a brand & scaling a DTC business
  • Channels that are working and how to focus with a small team
  • How to be bold in your marketing 


Direct download: EI_372_Monica_Grohne.mp3
Category:general -- posted at: 3:00am CDT