The Ecommerce Influence Podcast

The best of 2022 and how to start planning for 2023.

Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. 

What You’ll Learn From This Episode:

  • How to create exciting and super profitable product launches
  • What the future of eCommerce buying behavior might look like
  • How to use influencers to get content that performs 
  • How to use challenges to build community and lower acquisition costs

Resources:

Direct download: EI_387_Greatest_Hits.mp3
Category:general -- posted at: 3:00am CDT

The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022.

As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. 

What You’ll Learn From This Episode:

  • Diversifying your offer
  • Buy now, pay later & the state of the American consumer 
  • SMS overload: what happened?
  • What to do with customers gained during the holidays 

Resources:

Direct download: EI_386_LilyAustin.mp3
Category:general -- posted at: 3:00am CDT

A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.

What You’ll Learn From This Episode:

  • A strategy to balance long-term growth needs with immediate fire drills 
  • Laying the groundwork for 2023 
  • How to build a customer archetype 

Resources:

Direct download: EI_385_lily__Austin.mp3
Category:general -- posted at: 3:00am CDT

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