Tue, 30 April 2019
Establishing trust among your customers can be challenging, especially in certain markets. Kevin Chen is Vice President and co-founder of iRestore, a company that sells laser hair growth systems. Despite selling a product with a particularly skeptical audience, iRestore has grown to eight-figures over the last few years. Kevin joins us today to share his story of success. He talks about how he establishes trust and builds social proof with his customers, how he became an expert in Facebook advertising and iRestore’s secret behind their success with video on Facebook. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding. Sponsor: KatanaIf you’re in the product making business, we have great news for you. There’s now a Shopify app built and designed for merchants that make their own products. You can manage your sales orders, raw materials, production schedule inventory and material purchasing from one single dashboard. The name of this app is Katana. Katana is designed for makers, crafters and small manufacturers selling on Shopify. Until now, product makers selling in ecommerce had to settle with messy spreadsheets or regular inventory management software, which can be challenging if you make your own products. Katana is built from ground up with the needs of small manufacturers in mind. Production scheduling and inventory management has never been this easy for Shopify merchants. For a free 14-day trial of Katana, go to www.ecommerceinfluence.com/katana. And, use the code “influence” when signing up to get 30% off from your first 3 months of a paid subscription.
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Tue, 23 April 2019
We know how frustrating it is when your business isn’t growing at the rate you think it should. Andrew and I have gone under the hood of dozens of different companies over the years and now when a company approaches us, it’s easy to spot the ones that will be able to scale up, and the ones that will struggle. Today, we share seven reasons your business might not be scaling and what you can do to fix it. We’ll talk about market size, margins, LTV, and product diversification, and how all of these things impact your ability to scale. This episode will help you identify potential issues and give you solutions for the most common reasons why your business may not be scaling. Enjoy! Episode Highlights:
Links and Resources:Become a Member:If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding. |
Tue, 16 April 2019
Running one company can be a challenge. But what about running 12? Our guest today is doing just that. Ecommerce investor Shakil Prasla of Pro Click Ventures joins us to talk about how he built his portfolio of ecommerce businesses. He shares what he looks for when acquiring new companies, how to hire CEOs, and what’s possible on the acquisition side of ecommerce. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com and you can learn some more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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Thu, 11 April 2019
If you’ve been having issues with Facebook recently, you’re not alone. My Twitter feed has been blowing up with people talking about the problems they're having and screenshots of breakdowns and errors. So in today’s bonus episode, Andrew and I provide some background on how these Facebook issues started, what changes are here to stay, and what you can do to manage your clients' (or your own) expectations. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
Direct download: EI_Bonus_What_Is_Going_On_With_Facebook.mp3
Category:general -- posted at: 3:00am CST |
Tue, 9 April 2019
If you’re not yet familiar with Campaign Budget Optimization, now is the time. Facebook recently rolled out this new ad feature and has plans for it to become a requirement for all advertisers later this year. Today, Andrew goes in-depth with everything you need to know about Campaign Budget Optimization (CBO). We discuss what CBO is all about: the framework for setting it up, how to approach your bids, and other killer tips that will make sure you’re set up for success when you start testing it out. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, or hiring a team, diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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Tue, 2 April 2019
How often have you added a new element to your website because you thought it “looked cool”? The reality is that a jumble of “cool” widgets and features can slow down your site and actually worsen your customer experience. In today's episode, we bring back Kurt Elster who is a specialist in conversion rate optimization and runs an ecommerce website design and development agency, Ethercycle. Kurt shares his insights on the key components of a successful ecommerce website design. Learn the how-tos and what-nots of what makes a great website, including product page design, the importance of great copywriting, and why design actually shouldn’t be your #1 focus. Enjoy! Episode Highlights
Links And Resources
Become a MemberIf you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners, and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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