The Ecommerce Influence Podcast

One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!)


Today we’re going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business. 


What You’ll Learn From This Episode:

  • Why repeat sales so important - and should be top of mind from day 1 
  • How to improve your product by offering more value & keep customers coming back
  • Strategies to automate sales and easily turn one purchase into two
  • The system to roll out new products consistently so that your loyal customers always have something exciting to come back and purchase 


Direct download: EI_379_lily__Austin_Mixdown.mp3
Category:general -- posted at: 3:00am CDT

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. 

Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. 

He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers. 

What You’ll Learn From This Episode:

  • When international expansion is a good idea for scale
  • How to think about influencers and track the revenue they bring in
  • How to simplify your KPI sheet and metric tracking to build a better brand


Direct download: EI_378_MaxRast.mp3
Category:general -- posted at: 3:00am CDT

A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. 

Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you’ll be able to stabilize your business and hit 7 figures. 

This is how we think about this “one channel” strategy and some of the ways we help clients implement this.

What You’ll Learn From This Episode:

  • How to determine the best channel for your business
  • Understand the type of product you’re selling and how potential customers will find it 
  • The 4 key phases of scale 


Direct download: EI_377_lily__Austin_.mp3
Category:general -- posted at: 3:00pm CDT

How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC.

Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. 

What You’ll Learn From This Episode:

  • The power of live product demos & live shopping 
  • How to build an ambassador program that delights participants and makes fans for life 
  • What supporting customers post-purchase should look like 
  • How to use exclusive retail partnerships to increase brand awareness and ultimately convert people online


Direct download: EI_377_Mike_Krantz.mp3
Category:general -- posted at: 3:00am CDT