Tue, 20 December 2022
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. What You’ll Learn From This Episode:
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Tue, 13 December 2022
The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022. As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. What You’ll Learn From This Episode:
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Tue, 6 December 2022
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode:
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Tue, 29 November 2022
If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. What You’ll Learn From This Episode:
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Fri, 18 November 2022
Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. What You’ll Learn From This Episode:
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Tue, 15 November 2022
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You’ll Learn From This Episode:
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Tue, 8 November 2022
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this. What You’ll Learn From This Episode:
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Tue, 1 November 2022
This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership. A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. What You’ll Learn From This Episode:
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Tue, 25 October 2022
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!)
Today we’re going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business.
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Tue, 18 October 2022
Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers. What You’ll Learn From This Episode:
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Tue, 11 October 2022
A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you’ll be able to stabilize your business and hit 7 figures. This is how we think about this “one channel” strategy and some of the ways we help clients implement this. What You’ll Learn From This Episode:
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Tue, 4 October 2022
How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC. Building relationships is easier in person, but it doesn’t mean that you can’t delight customers with a personalized shopping experience in your online store. What You’ll Learn From This Episode:
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Tue, 27 September 2022
How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever. What You’ll Learn From This Episode:
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Tue, 20 September 2022
How do you manage and motivate a team? Today we’re going to share strategies for small teams. If you have a mix of in-house employees and a few contractors or if you’re going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team. If you’ve already built a team and you’re looking for fresh ways to motivate and manage there’s some insight for you here too. What You’ll Learn From This Episode:
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Tue, 13 September 2022
How do you grow a DTC brand in today’s climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now. Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he’s learned along the way. What You’ll Learn From This Episode:
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Tue, 6 September 2022
What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business. This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business. What You’ll Learn From This Episode:
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Tue, 30 August 2022
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights
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Tue, 23 August 2022
In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social.Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales. If you’re looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what’s possible. Episode Highlights:
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Tue, 16 August 2022
In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition.Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization. Tune in and find out if holistic marketing is something you should use in your business. Enjoy! Episode Highlights
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Tue, 9 August 2022
In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell.John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that’s helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples. Listen now for John’s most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own. Episode Highlights:
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Tue, 2 August 2022
Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life.If you’ve googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You’ll Learn From This Episode:
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Fri, 29 July 2022
Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection. |
Tue, 26 July 2022
A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm. Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures. What You’ll Learn From This Episode:
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Tue, 19 July 2022
Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022. What You’ll Learn From This Episode:
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Fri, 15 July 2022
Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways:
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Tue, 12 July 2022
What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert. What You’ll Learn From This Episode:
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Tue, 5 July 2022
The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier. Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today. What You’ll Learn From This Episode:
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Fri, 1 July 2022
Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways:
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Tue, 28 June 2022
An active media buyer shares the nuances of the “new” Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you’re trying to learn more about Facebook advertising and how the platform works you will learn a lot here. We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to improve your own performance.
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Fri, 24 June 2022
Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways:
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Tue, 21 June 2022
It’s time to reflect and refocus. Our tips to make sure you’re on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year. The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4. You’ll leave with a checklist that you can run through in your own business to ensure you’re focused on the things that will scale your business and keep you on track to hit your revenue goals. What You’ll Learn From This Episode:
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Fri, 17 June 2022
Quick win: how to prioritize email flows that drive the most revenue, and not waste time on one's that won't. Key Takeaways:
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Tue, 14 June 2022
Understanding human behavior will bring you more customers and increase your conversion rate. It’s the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website. What You’ll Learn From This Episode:
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Fri, 10 June 2022
Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective Key Takeaways:
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Tue, 7 June 2022
Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you’re trying to figure out what to do - here are some answers What You’ll Learn From This Episode:
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Fri, 3 June 2022
Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself. Key Takeaways:
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Tue, 31 May 2022
Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3. If you’re interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles. What You’ll Learn From This Episode:
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Fri, 27 May 2022
Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand.
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Tue, 24 May 2022
A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments. Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next. This episode is his story, why he came to us and the goals he has for the next 90 days. Episode Highlights:
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Fri, 20 May 2022
Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention. Key Takeaways:
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Tue, 17 May 2022
Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers.
This episode is for people who want to go above and beyond for their customers. Why? Because your customer won’t remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back. Episode Highlights:
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Fri, 13 May 2022
Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business. Key Takeaways:
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Tue, 10 May 2022
Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business. Austin and Lily share some email designs they’re digging right now to serve as creative inspiration for you. Episode Highlights:
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Fri, 6 May 2022
Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel. Grab our Email Map to start driving more revenue with email today Key Takeaways:
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Tue, 3 May 2022
Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business.
This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model. Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything…
If you want to go deeper and get Alicia’s help building a challenge in your own business check out her training in the members. (Not a member? Join here) Episode Highlights:
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Fri, 29 April 2022
Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to. Key Takeaways:
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Tue, 26 April 2022
How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event. We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up. Each attendee was very different in terms of product, team structure and revenue but they all showed up with pretty much the same question - “how do I get from here to there” everyone had a future goal without a clear path on how to get there. Episode Highlights:
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Fri, 22 April 2022
Quick win: How to maximize your time and grow your business without giving up all your time. Prioritizing and delegating tasks to get more done. Key Takeaways:
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Tue, 19 April 2022
Sick of expensive acquisition costs? This is how to grow a brand with organic TikTok (read: no ad spend). This episode features the founder of a hemp cigarette company. And guess what - he can’t advertise on Facebook or Google due to the nature of the product. So, he had to get super creative to figure out how to acquire customers and get in front of people. After several failed attempts he found massive success with organic TikTok. He did $500k in revenue in year 1 with no paid ad spend, and no employees while working full time at his agency. All because of their viral TikTok videos. This is also an interesting vantage point because the brand made its own videos (and he was the one making them). So it’s a little different than the other TikTok success stories with influencer marketing out there right now. Episode Highlights:
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Fri, 15 April 2022
Quick win: How to respect your time, your team's time & be a more effective and efficient company. Key Takeaways:
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Tue, 12 April 2022
With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business.
Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press. She shares her tips and tools on how to get media for your eCommerce business. Episode Highlights:
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Fri, 8 April 2022
Quick win: When things are going wrong in your business how can you take radical responsibility, shift perspective and ultimately solve the problem. Key Takeaways:
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Tue, 5 April 2022
How to grow a bootstrapped brand from nothing to 8 figures by thinking outside the box to drive organic traffic with influencers and TikTok acquisition. Jason Wong started his first eCommerce business when he was just 15 years old. Since then he’s become one of the top marketers and entrepreneurs in the space. He’s built a framework to build bootstrapped brands up to 8 figures using organic TikTok and influencer content. He was one of the first to see TikTok as an opportunity. As a forward thinker, he has a lot of ideas on what the future of eCommerce looks like and where the opportunities for growth are. Episode Highlights:
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Fri, 1 April 2022
Quick win: How to get clear on your vision for your business and life.
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Tue, 29 March 2022
The top questions from eCommerce owners right now - answered. (hint: are Facebook groups dead = no!) These are questions that have come up either in the Brand Growth Membership forum or in our member's office hours calls recently. This episode is designed so you can walk away with an answer and an action to take. If you have questions you want to chat with us about check out the membership. Episode Highlights:
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Fri, 25 March 2022
Quick win: How to use landing pages to optimize for conversions by testing and creating a better experience. Key Takeaways:
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Tue, 22 March 2022
Tips on running and selling a business from an exit entrepreneur who never planned to sell. How can you build a business that both you and future you will benefit from? This episode covers the steps to growing a business you can sell. My guest (and friend) Jared Nations shares his lessons, tips, and learnings from recently selling his business. His story is interesting because his plan had been to keep running the business as a cash flow business and never sell. After a cold offer, he changed his plan and pivoted. This episode gives you an inside view to what selling a business looks like and what you can do to prepare your business (even if you’re not planning to sell). Episode Highlights:
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Fri, 18 March 2022
When shit hit’s the fan… what do you do? Almost exactly 2 years past the first COVID lockdowns in the U.S. Austin and Lily team up to share what exactly has been going on and the impacts it’s had on eComm brands. Learn what’s out and no longer working, get some ideas for where you can focus your energy now and how to win in a post-Facebook world. Episode Highlights:
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Tue, 15 March 2022
If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV & engagement with better copy.
In this episode, Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought. Topics include - traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities. Sit back and enjoy the ride on this one. Episode Highlights:
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Fri, 11 March 2022
Quick win: How you can have success with influencers for content creation to drive more engagement, better ad creative, and increase organic traffic.
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Tue, 8 March 2022
What opportunities are you leaving on the table with Google Shopping? This is a critical mid-funnel channel that will help you convert more customers. Eagan Heath is one of the unique people that has experience both owning an eCommerce brand and owning an agency. This episode is about what he's seeing work right now from his access to a lot of different accounts in different industries. Eagan is an expert in Google Shopping and Google ads and he shares his strategy. (If you’re interested in learning more about Google Shopping Eagan is doing a deep dive on this in the membership on March 16th. You can join the membership here for access.) Episode Highlights:
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Fri, 4 March 2022
Quick win: How to build a successful loyalty program to improve customer retention and drive higher value repeat purchases. Key Takeaways:
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Tue, 1 March 2022
Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater. Here are 6 different ways to make your next product launch your best ever.
Austin and Lily share strategies, actions, and tips that you can take away from launches that they’ve seen crush it. Episode Highlights:
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Fri, 25 February 2022
Quick win: How to train, optimize and manage a remote team. Plus, tips in building company culture and why it should be an integral part of your onboarding process. Key Takeaways:
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Tue, 22 February 2022
Breathwork is a superpower for dealing with stress, lack of clarity and overwhelm. If you’re overwhelmed learning to work with your breath and meditation is how to stop entrepreneurial burnout. This episode will put a tool for your toolkit to help you get through the challenges that come from running your business (and life) and help you thrive in fulfilling your dreams and best life. Carson Finkle is the CEO of Tenth Street Hats, a DTC hat business. He also has a new business called Create Meditation. His deep dive into the meditation space came from his own challenges with overwhelm and burnout in his eComm business. We do a bit of meditation towards the end, so I highly encourage taking some time for this. Episode Highlights:
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Fri, 18 February 2022
Quick win: a streamlined process that will teach you how to hire your dream team while saving yourself time and headache. Key Takeaways:
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Tue, 15 February 2022
Last year was a wild ride - and one of the hardest years for eCommerce ever.
What do the opportunities and hurdles for eComm businesses look like this year? Austin and Lily share what they’re excited about and where they suggest focusing your efforts right now. Episode Highlights:
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Direct download: EI_343_Shane_Cixeros_conflicted_copy_2022-02-03.mp3
Category:general -- posted at: 3:00am CST |
Fri, 11 February 2022
Quick win: how to optimize your email marketing to make it work harder for you (without working harder yourself). Key Takeaways:
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Tue, 8 February 2022
Make more money, work less, and be prepared for a black swan event when you offset the risk of business by investing smartly. Taylor Pearson is the founder of Mutiny Fund, where he helps investors maximize the long-term growth of their portfolios. In this episode, he shares how he thinks about investing and diversifying as a business owner. We talk about how to think about diversifying your portfolio to offset the risk you've taken by going all-in on a business You’ll learn what talk risk means, how to better preserve wealth and what to think about investing right now when it seems like the whole world is going crazy. This podcast is provided for informational purposes only and should not be relied upon as legal, business, investment, or tax advice. All opinions expressed by podcast participants are solely their own opinions and listeners are reminded that managed futures and other alternative investments are complex and carry a risk of substantial losses. Visit mutinyfund.com/disclaimer for more information. Episode Highlights:
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Fri, 4 February 2022
Quick win: where to unlock hidden revenue in your email marketing. Key Takeaways:
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Tue, 1 February 2022
If you want to be successful you need to focus on selling your business, not selling your product. (Even if you’re not planning on selling) This is an episode about the system that we use to run our business called the Effortless Growth Operating System (EGOS). It’s a 6-step system that we share with members of the Brand Growth Membership and help people implement directly in their own business in the Brand Growth Accelerator. Today - Austin and Lily team up to give you a look into how it works and Austin shares his own experience with poor management and burnout that led to the creation of the Effortless Growth Operating System. What you’ll learn in this episode:
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Tue, 25 January 2022
Facebook is smarter than you, and your customers are better marketers. (Learnings from working at a fast-growing brand.) Today’s guest is our own Brand Growth Experts Marketing Manager, Lily Ackerly. We’re talking about Lily’s journey being one of the first employees at a fast-growing brand and what she’s learned from really teaching herself the ropes in eCommerce. Lily also has a lot of experience in customer support - and we’re going to give you some reasons why you should keep your marketing and customer support teams close and engaged with each other. You’re going to be hearing more from Lily on the podcast so this is your first opportunity to “meet” her and hear some of her ideas. Episode Highlights:
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Tue, 18 January 2022
How do you sell a product that no one understands until they try it? With smart marketing, positioning, packaging, and a solid mix of DTC to big box sales. John Pinto founder of BoomBoom Naturals (all-natural nasal sticks) and he's been a friend of mine for over 10 years, we met and got our start together working at our first job out of college. In this episode, we talk about John’s journey with BoomBoom, what he’s learned in DTC and acquiring over 500,000 customers through Facebook and online marketing, and his recent (and very successful) shift from DTC to big box stores. We also talked about life balance, being an entrepreneur with kids and what that looks like. John's one of the most balanced people that I know and he shares some of his ideas and hacks around how he's been able to keep that going while building a large and fast-growing company. Episode Highlights:
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Tue, 11 January 2022
Get out from under never-ending to-do lists, delegate and build a business with happier employees, customers, and profit. Cameron Herold was the CEO of 1-800-Junk, which he grew from 2 million to well over 100 million. He now has a company called the CEO Alliance where he helps second in command up their game and be more successful. He's also the author of 5 books, including Vivid Vision, which lays the foundation for building a vivid vision in 3-year segments for your business and life. There’s a ton of insight to gain from Cameron and we discuss getting clear on your priorities, traveling while running a business, having kids and still being an entrepreneur, and strategy for how to delegate, manage, hire and train your team. Episode Highlights:
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Tue, 4 January 2022
It’s been a wild wave in ecommerce when we look at where the industry started to where the opportunities are today. My guest today reflects on what's he's learned at 15 years in ecommerce and what's coming in ecommerce in 2022.Drew Sanocki was the CEO of the eCommerce brand AutoAnything, the founder of the blog nerdmarketing.com and the owner of the Shopify direct marketing app PostPilot. He has his hands in a lot of key areas in eCommerce and has been in the game for about 15 years. In this episode, Drew shares his well-rounded journey from buying out, being the CEO, and acquiring a bunch of companies. We talk about what it's like to run a $100 million retailer and what it’s like to run a small brand and scale up to 7-figures. This episode has a ton of information on what’s been working in eComm, where things have started to shift and we end with where we think this wild ride is going for eCommerce in 2022. Episode Highlights
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