The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Implementing truly data driven email marketing in your ecommerce business is no easy task...until now. Ed Hallen helps ecommerce companies easily implement data driven email marketing that actually works through his platform, Klaviyo.

He is co-founder of Klaviyo, an ecommerce-focused email service provider that provides you with better email through data-drive personalization and targeting.

From powerful A/B testing to automatic analysis of conversions, Klaviyo helps you maximize the impact of your email on key metrics.

He received his MBA from MIT, worked at Google, and led product management for Applied Predictive Technologies where he the guided product and technology vision for a team of 15 engineers and consultants.

Ed has used those experiences to create one of the most robust email service providers for ecommerce businesses, one that we recommended to all of our clients.

In today's episode Ed helps us understand all components in data driven email marketing.

Key Takeaways from the Show

  • How you can market like Amazon in a one to one way.
  • Crafting your message to a customer from day 1 to day 365.
  • The 3 pillars of successful ecommerce email marketing.
  • Which email campaigns you should start with and how to do it.

     

Links / Resources

Klayvio.com

Ed Hallen on Twitter  

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI054_Ed_Hallen.mp3
Category:general -- posted at: 1:00am CST

Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.

He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT.

With 17 years working in the field of interactive web design and development his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog.

His roles ranged from Interaction Designer, to establishing and leading Bodog’s first usability team, to inspiring a team of user centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization.

Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages.

Key Takeaways from the Show

  • 3 questions to help you identify usability problems on your pages
  • 7 principles of conversion centered design
  • The WWWH quick-start exercise to writing landing pages quickly
  • How to maximize your confirmation pages for secondary conversions

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI055_Oli_Gardner.mp3
Category:general -- posted at: 1:00am CST

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company where his mission is to enhance your web video ecosystem, YouTube channel, network videos.

For the last six years he has marketed, distributed, promoted, and produced online videos on platforms across the social video spectrum, creating millions of dollars in advertising and branding revenue.

Dane says that competition for your audience's time is simply too great, and says that you need to focus just as much time on audience development as you would spend on creating content. It's not enough to just have cool videos - you need great marketing, distribution and audience engagement.

Each week Dane co-hosts the top YouTube marketing advice podcast, "ReelSEO Tube Talk".

Key Takeaways from the Show

  • The 3 pillars of a successful YouTube footprint that increases revenue.
  • Why 50-90% of video views of your brand are on videos NOT created by you...so what's being said about you?
  • How to ethically steal customers from you competitors through YouTube.
  • Turning bad video product reviews into a positive while acquiring more customers at the same time.

 

Links / Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI053_Dane_Golden.mp3
Category:general -- posted at: 1:00am CST

Google Adwords for ecommerce can be extremely profitable...or extremely wasteful, it just depends on what you're doing. Check out this episode with Mike Rhodes, one of the world's best Adwords experts, and improve your adwords campaigns or save a sinking ship.

Mike Rhodes is the founder of WebSavvy the largest independent AdWords-only agency in Australia.

They use data, not guesswork, to grow company profits, and if you qualify for an Adwords Account Audit, Websavvy guarantee a profit increase. Their sister company PPCsavvy offers AdWords training, courses & a lively interactive forum for you to learn more if you want to manage accounts for yourself or for clients.

Mike is often asked by Google to talk on their behalf at events & has even consulted to them on improving AdWords!

He also co-authored The Ultimate Guide to Google AdWords with Perry Marshall, now in it’s 4th edition having sold over 80,000 copies!

Happy clients include the likes of Forty Winks, Mercedes, Clark Rubber & hundreds more.

In this episode he'll dive into the specific ways in which you can get more ROI from Google Adwords for ecommerce and how to eliminate the wasted spend.

 

Topics Discussed:

  • Creating better customer experiences with Google Adwords for ecommerce
  • Using Adwords to improve your SEO
  • How to use TrueView video ads for bigger returns
  • The 10 questions to ask to help you determine the right adwords partner

 

Links / Resources:

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. C

heers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI052_Mike_Rhodes.mp3
Category:general -- posted at: 1:00am CST

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