The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

106: BUILDING A BUSINESS WITH ANDREW YOUDERIAN

106: Building a Business with Andrew Youderian

How do you go from being a product seller to a true business owner? Andrew Youderian has some insights to share from his own eight-year journey in the eCommerce world.

 

Andrew is the owner of eCommerce site RightChannelRadios.com and also runs eCommerceFuel.com, a private community for independent store owners.

Today we’re talking to Andrew about how to shift your mindset in order to grow a business and how to build a team you can count on, even in your absence.

He defines making the transition from product seller to business owner as being able to hire someone to do your job and still have a meaningful profit leftover. To that end, we discuss the following topics related to building out your company’s team.

Key Takeaways from the Show

  • How to effectively teach your team to have a business owner’s mindset when it comes to values and customers service, and why it’s important to treat your employees the way you want customers to be treated.
  • Hiring the right team by looking for people who are interested in learning the business, as opposed to just earning a paycheck.
  • Determining which positions should be filled in-house and which ones can be outsourced, and how to make the most efficient use of VAs.
  • Figuring out which tasks the business owner should handle and for how long, and which jobs can be outsourced early on.
  • Determining the best method of communication with each of your contractors, whether it’s by phone, via email or through a project management program like Asana.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI106_Andrew_Youderian.mp3
Category:general -- posted at: 1:00am CST

105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY

Joanna Weibe105: What Famous Copywriters Don't Want You To Know About Writing Copy

Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.

 

Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page.

She’s also currently building a company called Airstory which is a note taking app designed to help you write copy 3x faster.

Today you’re going to learn why you are most likely the best person to write your own copy.

Key Takeaways from the Show

  • Why it’s important write copy for 20% to 35% of your visitors, not 100% of them.
  • What a “Competitor Content Audit” is and how you can use it to make more sales
  • What a Value Proposition Table is and how you can build one for yourself
  • The two sides of crafting a stellar message, and how to uncover pain points.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI105_Joanna_Wiebe.mp3
Category:general -- posted at: 1:00am CST

HOW $100 MILLION DOLLAR COMPANIES ARE BORN

TheCHIVE is an international success story, but it wasn’t always that way. Here’s the story of how Leo Resig and his friends grew a celebrity gossip site into a $100 million dollar business.

Leo is the CEO at theCHIVE and works behind the scenes or as his brother John calls him, he’s the Oz at theChive. He built the stadium and let’s everyone else perform.

 

Key Takeaways from the Show

  • What it’s like to sell 50,000 t-shirt shirts in 2 minutes
  • Origins of theCHIVE and Keep Calm and Chive On!
  • What the difference is between having 1 employee and 150+
  • Business tips for entrepreneurs
  • How to win in a world without internet
  • The future of ecommerce and online business

Links / Resources


Chivecharities.org
TheCHIVE.com

Direct download: EI104_Leo_Resig_The_Chives.mp3
Category:general -- posted at: 1:00am CST

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