The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

The reality is, nobody cares about your product. That may sound harsh, but your customers and prospects only care about themselves. In this episode David Meerman Scott teaches us what to do about that and what the Grateful Dead can teach you about marketing so you can reach your buyers directly to drive more revenue.

David is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.

His 2007 book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web, and with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic.

He has written a total of 10 books (3 international bestsellers), his most recent being "The New Rules of Sales and Service; How to Use Agile Selling, Real-time Customer Engagement, Big Data Content, and Storytelling to Grow Your Business."

He delivers keynote speeches at conferences and company meetings all over the world (41 countries / 7 continents) including Google, Ford Motor Company, Century 21, National Geographic, Hubspot and many others.

Oh, and fun note here: In Japan's go-go years, he was one of the first twenty-something gaijin (guy-gin) male models in Tokyo to specialize in the young businessman look.

Key Takeaways from the Show

  • What the Grateful Dead can teach you about marketing
  • Why people don't care about your product and what to do about it
  • Differentiating yourself by asking the right questions to your customers

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!  

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Direct download: EI058_David_Meerman_Scott.mp3
Category:general -- posted at: 1:00am CST

23 million out of 28 million companies that do less than $25 million in revenue are operating check to check, which means it's very likely that you are one of the the struggling 82%. Fortunately, there is a simple system you can implement to turn your business from a cash-eating monster into a profit-generating machine to ensure you're permanently profitable.

Mike Michalowicz (mi-CAL-oh-wits) founded and sold two multi-million dollar companies by the time he turned 35. Confident that he had the formula to success, he became an angel investor...

...and proceeded to lose his entire fortune.

Then he started all over again.

Driven to find better ways to grow healthy, strong companies, Mike created the “Profit First Formula”, a way for businesses to ensure they're permanently profitable from their very next deposit forward.

Mike is now running his third million dollar venture; is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

He is also a guest speaker at Harvard, Princeton, eBay, SBA and other organizations throughout the world and also hosts the Profit First Podcast.

In today’s episode we’re breakdown the Profit First Formula, the cash management system that will ensure any business will become permanently profitable regardless of size, industry, or how much debt it carries or how many years it has been operating.

Key Takeaways from the Show

  • Reverse engineering your way to profitability
  • Why entrepreneurs never name themselves as top employees and why that's a problem.
  • Why having a large bank account can be bad for business
  • How and why standard accounting principles are flawed

Links / Resources

Mike's Website Link to Profit First Book  

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI057_Mike_Michalowicz_Profit_First.mp3
Category:general -- posted at: 1:00am CST

Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sales will suffer.

Joanna Wiebe is a co-founder and copywriter at Copyhackers, a company that helps you use copy to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page.

She’s been copywriting since 2004, and her 10 years of experience includes time as an agency and in-house copywriter, including time at companies like Intuit and Conversion Rate Experts.

Her work is often featured on some of the absolute best online marketing websites like KISSmetrics, Copyblogger, Unbounce, and ConversionXL.

Joanna promises to help you write more persuasive, believable and usable copy… sans pixie dust… so you can boost your website & email conversion rate.

 

Key Takeaways from the Show

  • How to sell a lot more using better ecommerce copy on your site
  • Swiping copy from your customers to write faster and better copy
  • When you know it's time to deploy or destroy your ecommerce copy
  • The unique value proposition blueprint
  • Finding the best copywriter for your business

Links / Resources

Copyhackers Website

Joanna's Twitter

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI056_Joanna_Weibe_Copyhackers_rev01.mp3
Category:general -- posted at: 1:00am CST

Abraham Lincoln once said, "If I had 8 hours to chop down a tree, I'd spend 6 hours sharpening my ax," and this episode is all about sharpening your ax for 2015.

Join us for this quick 15 minute episode as we review the planning process that made our 2014 so successful, how we're improving it for 2015, and how you can use all or parts of our planning process to make 2015 your best year ever.

Key Takeaways from the Show

  • How we build our company's vision
  • What we're doing to improve it for 2015
  • How you can use this information to create your company vision and crush 2015
  • The step by step process we went through to create this year's vision

Links / Resources:

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI055_Austin_Chad_Strategy_Session.mp3
Category:general -- posted at: 1:00am CST

The company that is willing to spend the most to acquire a customer will win, and Ryan Deiss teaches you how to win by optimizing your customer acquisition with his 5 step Customer Value Optimization System.

Ryan Deiss is the founder of a number of online media/publishing businesses, most notably DigitalMarketer.com. He is considered the “King of Conversion” and is the creator of the funnel models used by 90% of today's “A” list online marketers, like Neil Patel of Quicksprout and Kissmetrics. He's also set up funnels for William Shatner.

His companies sell products and services in over a dozen markets to hundreds of thousands of customers on every continent in the world… except Antarctica (which, if you’re ever in Antarctica and you’re willing to buy something let him know so he can say he sold something there…he’ll refund you after the purchase ;))

Over the last 36 months Ryan and his team have:

  • Invested over $15,000,000 on marketing tests…
  • Generated tens of millions of unique visitors…
  • Sent well over a BILLION permission-based emails, and…
  • Run approximately 3,000 split and multi-variant tests…
  • Combined, his companies have generated over $100 MILLION in online sales.

Ryan is also a highly sought after speaker and consultant.

He leads the annual Traffic and Conversion Summit, the largest conversion conference in North America where you can find out what’s working in digital marketing now. He is also the chairman of War Room, the elite mastermind membership where he leads and consults with the best and brightest in the world when it comes to growing businesses using the latest and greatest digital marketing strategies.

Key Takeaways from the Show

  • Why he who spends the most to acquire a customer will win.
  • What Bass Pro Shops and your ecommerce business have in common.
  • How to acquire customers with lower prices without devaluing your brand.
  • The 5 Step Customer Value Optimization System.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI054_Ryan_Deiss.mp3
Category:general -- posted at: 1:00am CST

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