The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Happy fall. Happy Q4. Andrew and I love this time of year. It's when so many of the companies we advise make the majority of their revenue. A lot of you that are listening know how high the stakes are.

It looks like things are, as we predicted, even more competitive than last year. But so far, things are going good. We're getting ready for the big show here so we decided to bring in the big guns. Today we’ve brought back Justin Marshall from Adhoc Media to talk about how he’s getting his clients ready for the holidays.

Justin is a 2x guest. His first episode was one of our all-time most downloaded and this one doesn’t disappoint. Enjoy!

Episode Highlights

  • 6:10 How Justin explains the phases of Q4 to his clients.
  • 7:43 Why you shouldn't just be pushing traffic to your site without a focus on conversions.
  • 10:11 The offers you should be considering through the holiday season.
  • 14:30 Not sure what creative you should be using? Checkout what's working best for Adhoc Media and their clients.
  • 18:36 Why you should be driving your traffic to these landing pages for Q4.
  • 21:00 How to make sure your ads are seen during the Black Friday/Cyber Monday rush.
  • 27:56 How to Optimize your ads for peak performance during Black Friday/Cyber monday.
  • 36:22 When you should be notifying your fans of the holiday deals to get them ready to shop with you.

Links and Resources

Become a Member

If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.

If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

Direct download: EI_169_JustinMarshall_Q4Blueprint.mp3
Category:general -- posted at: 3:00am CST

When you're just starting your business and running it small and lean, it’s easy to implement new projects right away. Right?

If you go to a conference and get a new idea, you can go in and execute it. As your business and team scales up, it's no longer possible to implement your ideas immediately. You need to plan and get your team involved.

Many businesses get stuck here and never move forward. They feel momentum but can’t take advantage of it because they can’t effectively manage their marketing at scale. This leads to stress, burnout and missed opportunities.

How do you transition from doing everything right away to having to plan it out and delegate it out? This often requires taking a step back before stepping forward. In today’s episode, we’re going to share a 3 step process to help you manage your marketing at scale.

Episode Highlights

  • 6:03 What it means to be at scale.
  • 10:29 The questions you should be asking when planning to scale you business.
  • 11:54 How discovering your Kolbe score can unlock your potential to scale your business.
  • 14:00 How documenting tasks can shine a light on what you are really doing in your business.
  • 16:18 How templating projects or tasks can bring about improved creativity.
  • 17:20 The most important thing you should consider if you are listening to this podcast.
  • 18:20 What to look at first before delegating out any documented tasks.
  • 19:32 Your business is not different, you can delegate tasks too.

Links and Resources

Become a Member

If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.

If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.

 

Direct download: EI_168_Flash_Marketing_At_Scale.mp3
Category:general -- posted at: 3:00am CST

In today’s episode, we explore how Kettle & Fire went from a couple of guys boiling bones in a pot to closing $8 million dollars in Series A.

I first met Jack Meredith in January when I hosted a Private Intensive here in Austin for him and his team. He was the first employee at Kettle & Fire, and they’ve been on a rocket ship of growth - mostly fueled by affiliate marketing. For most companies, affiliate marketing starts out as exciting opportunity but ends in disappointment. Not so with Kettle & Fire. If you are familiar with the paleo world, you’ll quickly notice they’ve got all the top health influencers and affiliates as supporters. Today, Jack shares the process that led to actually getting those people to support and promote Kettle & Fire. He also shares challenges they've faced as they have scaled, how to think about growing a team, and a framework for thinking about new projects. I had a great time recording this episode and I hope you enjoy it!

Episode Highlights

  • 10:31 The first step Jack took to setting up measured growth for Kettle & Fire.
  • 12:50 How Kettle & Fire tested the waters of affiliate marketing.
  • 15:00 Why Kettle & Fire has seen such success with their affiliate program.
  • 22:00 How changing up their email flows and layering in segmentation significantly increased the ROI of Kettle & Fire.
  • 24:00 The approach Jack takes to testing new channels and how to tell its time to hire a person to manage it.
  • 28:30 The best teams don't have to be in the same room: How the entire staff of Kettle & Fire works remotely.
  • 33:10 Why raising a funding series can open up opportunities to test and try new avenues of marketing
  • 36:30 A few of the key tools in the Kettle & Fire toolbox that you can use too.

Links and Resources

Become a Member

If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

Direct download: EI_167_Jack_Meredith_KettleFire.mp3
Category:general -- posted at: 3:00am CST

About two weeks ago, my wife and I moved into a 100 year old bungalow here in Austin Texas. When you decide to move into an older house you expect certain things aren’t going to work. Each day you start adding to a checklist of all the things you’re going to need to fix.

That’s the easy part. The hard part is getting the right people out to fix what’s broken.

In addition to managing my team here at Brand Growth Experts and producing the Ecommerce Influence podcast, I’ve been coordinating electricians, plumbers, and painters to fix things at our house. Construction workers in Austin are so busy right now that getting people to show up is like herding cats. It’s been a lot of work and inspired today’s episode about managing a team.

In this episode, I’m going to walk through the framework I use to accomplish more with my team in much less time. Enjoy!

Episode Highlights

  • 6:10 The Scrum methodology and how it works for Product Management.
  • 8:12 Step 1: The Data Dump: Getting all of your ideas on to paper
  • 9:56 Step 2: Identifying the roles of your organization and their responsibilities related to the project.
  • 13:42 Step 3: weeding through and prioritizing all of the projects you've previously put down on paper.
  • 16:00 Step 4: How to break down the steps needed to complete the project(s)
  • 21:50 Step 5: Preparing for the sprint and defining the size of the tasks to complete the project within the sprint goal.
  • 26:45 Step 6: Daily check-ins and the 3 questions each team member needs to answer during the check-in.
  • 28:20 Step 7: Sprint review, also known as the show & tell of the project sprint.
  • 29:31 Step 8: Reviewing the sprint and deciding if the product/project is done  and what to do if it is not complete.
  • 30:19 The one part of Scrum you should never skip

Links and Resources

Become a Member

If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.

If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.

 

Direct download: EI_166_Flash_2x_Productivity.mp3
Category:general -- posted at: 3:00am CST

About four years ago, Allan Shoemake was Skyping with his daughter and hated how the poor lighting was impacting the video quality. He strapped a couple of LED lights to the side of his phone case and LuMee was born.

Two years later, Kim Kardashian West picked LuMee as one of her “selfie secrets” and the company exploded from there.

Our guest Jeremy Horowitz is LuMmee’s Ecommerce Manager. He attended my email Intensive last August and then he went on to have a ton of success with email. In today’s episode, he shares what they've been working on, what's been working well, how they think about growth. I think you’ll really enjoy this tactic and results heavy episode. Enjoy!

Episode Highlights

  • 7:03 The email strategies that are currently working for Lumee.
  • 8:50 The pages you should be placing pop-ups to increase your sales.
  • 10:15 Why you should be using heat maps to find the holes in your funnel.
  • 13:46 How Lumee changed their approach once Kim Kardashian West started promoting their cases.
  • 19:50 How surveying your customers at these points in the funnel can lead to improved growth and a better customer profile.
  • 24:11 The KPI's that Lumee focuses on and the book that changed their approach to tracking performance.
  • 27:39 Lumee's plan for Q4 and the 1 holiday secret weapon they plan to use and you can too.
  • 32:00 Why Jeremy is "nerding" out on Chatbots and messenger marketing right now.

Links and Resources

Become a Member

If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.

If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.

 

Direct download: EI_165_Jeremy_Horowitz.mp3
Category:general -- posted at: 3:00am CST

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