358: Build an Army of Content Creators to Market Your Ecommerce Brand

Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction.

Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3.

If you’re interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles.

What You’ll Learn From This Episode:

• How to think about the layers of gathering UGC content and where to start looking for content creators
• Some tips on TikTok and what’s working
• How to hire for your stage of business
• What the role & growth trajectory of an early marketing hire could look like in your business

Resources:

• Crossrope
• Srdjan Popovic on LinkedIn
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes