The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

If you took a month off from your business would it thrive or struggle to survive? 

Nat Eliason is three-time Ecommerce Influence guest who built a business that runs itself and he's here to tell you how he did it.

Nat founded an Ecommerce company called Cup and Leaf (now Sencha Tea Bar) which he sold last year. More recently, he built an agency called Growth Machine that continues to flourish without him being in the day-to-day operations.

Tune into this episode to learn how to build a system that prevents things from piling onto your plate, the roles you should absolutely hire for in your business, and the advice Nat has followed to allow for this growth.

Episode Highlights

  • 4:59 Nat and Austin’s elk hunt
  • 12:08 The biggest thing Nat learned in 2020
  • 15:49 Three reasons Nat is able to consistently put out new content
  • 20:39 How to ship high-quality creative work
  • 27:57 Nat’s system to avoid piling things onto his plate
  • 33:29 Advice Nat received that helped him build a business that runs itself
  • 38:12 The roles Nat hired for to build and scale his agency
  • 43:50 Three types of workstyles you should know about before hiring 
  • 48:59 The type of people you need to hire if you want to build a business that runs itself
  • 52:00 The business model the most successful companies follow
  • 56:42 How to get yourself out of the day-to-day aspect of your business
  • 1:02:05 Getting trapped in a company you created
  • 1:11:17 Using resistance as a tool for growth
  • 1:15:25 Is your productivity destroying your health? 
  • 1:24:21 What Nat’s most excited about right now

Links and Resources:

Direct download: EI_284_NatEliason.mp3
Category:general -- posted at: 3:00am CST

Is your business taking you on a roller coaster ride? If so, being a conscious leader can mean the difference between your business making you happy or running you into the ground.

Are the business decisions you’re making leading to more satisfaction in life? Or do you find yourself running in circles and in a constant state of reaction? These are challenges entrepreneurs have historically struggled with and 2020 was no exception. However, there’s a way to start turning things around and it starts with you. 

Stay tuned for a crash course in being a conscious leader. We’ll go over the essential things every entrepreneur needs clarity on, how to level up as a leader and how to break through roadblocks we see so many founders struggling with. 

If you’re ready to start taking radical responsibility for the state of your business, this episode is for you.

Episode Highlights

  • 4:50 What being a more conscious leader means 
  • 5:48 The number one thing every leader needs to get clear on
  • 8:31 The biggest challenge holding leaders back
  • 9:48 Breaking a common addiction in entrepreneurship
  • 13:37 Leveraging radical responsibility to grow your business
  • 17:37 Three ways to better respect your time and everyone else’s 
  • 21:01 Questions the best leaders are always asking

Links and Resources:

Direct download: EI_283__A_More_Concious_Leader.mp3
Category:general -- posted at: 3:00am CST

Have you ever wanted marketing advice from some of the best eCommerce marketers in the business?

I reached out to seven of my friends in the eCommerce space and asked them: What’s the single best piece of marketing advice you’ve ever been given?

From words by Mark Zuckerberg all the way to legendary writer Gary Bencivenga, we’re packing in 8 evergreen pieces of marketing advice that every marketer and entrepreneur needs to have in their arsenal.

Episode Guests

Episode Highlights

  • 3:56 Steve Chou: Avoiding shiny object syndrome 
  • 5:43 Peep Laja: The number 1 thing to look into if you’re not making traction
  • 8:15 Noah Kagan: What to remain focused on at all times
  • 10:58 Kurt Elster: What it takes to be a true expert
  • 14:26 Ezra Firestone: Are you quitting too soon?
  • 17:00 Chris Orzechowski: How to never have a customer retention problem
  • 20:19 Andrew Youderian: Doubling down on what works 
  • 23:35 Austin Brawner: Pressure over time

Links and Resources:

Direct download: EI_282_OneQuestion_KlaviyoFirst.mp3
Category:general -- posted at: 3:00am CST

Do you think that agencies are a waste of money? Not sure if an independent freelancer can keep up? We’re tackling the freelancer vs agency debate once and for all. 

Choosing where to spend your advertising dollars is important, but deciding who to spend it on is the other piece of the puzzle. Once you decide to start pulling the levers of paid search and paid social, the question you’re left with is: Who is going to pull those levers? This is where the freelancer vs agency debate comes in and the decision is crucial.

Tune into this episode to learn what conditions make the most sense for a freelancer or an agency, the pros and cons of each, questions you should ask before choosing to make a hire, and the one trap you need to avoid.

Episode Highlights

  • 3:48 The freelancer vs agency debate
  • 5:42 Why an agency could be the better option for you
  • 7:06 Understanding the true cost of working with an agency
  • 9:37 The right questions to ask an agency before hiring them
  • 13:56 Why a freelancer might be the best choice for you 
  • 15:47 Challenges to look out for when hiring a freelancer 
  • 18:10 The benefits of choosing to hire in house
  • 22:52 A dangerous trap to avoid

Links and Resources:

Direct download: EI_281_AgencyVsFreelancer_KlaviyoFirst.mp3
Category:general -- posted at: 3:00am CST

Are you ready to improve your email marketing and stop leaving money on the table? Today I'll show you how.

Last year one of my clients had a brand new Klaviyo account -- zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,000 in revenue from email.

Inspired by this experience, I hosted a live training in The Coalition on how to improve your email marketing, and today I'm sharing that training with you. We cover common mistakes people make when setting up their Klaviyo account, how to increase your email lead flow, building and optimizing your email templates, the most important emails to send, and what’s working right now to generate more revenue from email.

If you want some quick, actionable wins you can implement in your email marketing today -- don't miss this episode.

Episode Highlights

  • 8:20 Improving your email marketing and generating $10k in revenue in 7 days
  • 10:11 How to ensure Klaviyo is properly connected to your site
  • 14:02 Creating an on-brand email template 
  • 16:22 How to increase your lead flow
  • 18:35 Choosing the right email pop-up provider
  • 21:03 The two biggest revenue-generating email flows to focus on
  • 23:56 How to set up email marketing tests to determine what works
  • 27:16 What’s working with email marketing today
  • 30:26 Our formula to make more money from email marketing
  • 32:55 Why you should start sending more emails (and why you can't send too many

Links and Resources:

Direct download: EI_280_Email_Marketing_Tips.mp3
Category:general -- posted at: 3:00am CST

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