The Ecommerce Influence Podcast

Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction.

Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3.

If you’re interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles.

What You’ll Learn From This Episode:

  • How to think about the layers of gathering UGC content and where to start looking for content creators
  • Some tips on TikTok and what’s working
  • How to hire for your stage of business
  • What the role & growth trajectory of an early marketing hire could look like in your business

Resources:

Direct download: EI_358_Serge_Final.mp3
Category:general -- posted at: 3:00am CST

Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand. 

Key Takeaways:

  • A formula you can use to create winning content, consistently 
  • Where to look for copy inspiration
  • Using customer content

Resources:

Direct download: QW_16_Creative_Churn.mp3
Category:general -- posted at: 3:00am CST

A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments. 

Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next. 

This episode is his story, why he came to us and the goals he has for the next 90 days. 

Episode Highlights:

  • 9:40 How iOS impacted John
  • 11:05 John’s three growth goals for the next 90 days 
  • 11:52 The importance of a mission that you can stand behind and that speaks to your customers 
  • 13:49 How to know when you need to make a shift in your brand 
  • 17:21 Hiring a Brand director & delegating the things your not genius in 
  • 21:11 How John found the perfect hire  
  • 23:57 Building a TikTok marketing strategy 
  • 30:07 The stages of growth an owner has to do as the business grows from 6 to 7 figures 
  • 36:27 AI software to show outfits on models without a photoshoot 

Resources:

Direct download: EI_357_JohnChen.mp3
Category:general -- posted at: 3:00am CST

Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention.

Key Takeaways:

  • Subscriptions can help you get a better valuation when you sell
  • Build a more stable business model that’s not reliant on auction-based marketing platforms

Resources:

Direct download: QW_15_-_Subscriptions.mp3
Category:general -- posted at: 3:00am CST

Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers. 

This episode is for people who want to go above and beyond for their customers. 

Why? Because your customer won’t remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back.

Episode Highlights:

  • 5:11 Send surprise gifts in the mail to delight your customers 
  • 8:36 Give behind the scenes access to your product and brand 
  • 11:48 Have your customer team perform random acts of kindness
  • 13:38 Record personalized videos to thank customers 
  • 15:46 Reward your customers “in the wild”
  • 18:18 Have all your employees spend a day as a customer support rep 
  • 19:00 Founders replying to emails or answering the phone 
  • 22:52 Add small gifts to your packages 

Resources:

Direct download: EI_357_LilyAndAustin_Final.mp3
Category:general -- posted at: 3:00am CST

Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business. 

Key Takeaways:

  • What the true cause of slow growth in a business often is 
  • How to use visualization: lessons from pro athletes

Resources:

Direct download: QW_14_CrystalClearVision.mp3
Category:general -- posted at: 3:00am CST

Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business. 

Austin and Lily share some email designs they’re digging right now to serve as creative inspiration for you. 

Episode Highlights:

  • 5:03 Email example #1: Using aspirational imagery and problem/ solution storytelling 
  • 9:49 Email example #2: Clever copywriting to encourage a sale in abandoned cart (and not discounting) 
  • 13:25 Email example #3: Using a waitlist to drive urgency, excitement and collect customer data 

Resources:

Direct download: EI_355_Email_Were_Digging.mp3
Category:general -- posted at: 3:00am CST

Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel. 

Grab our Email Map to start driving more revenue with email today 

Key Takeaways:

  • Where to start & how to be profitable with smart email flows are
  • Applying email wins to SMS 

Resources:

Direct download: QW_13_Emails.mp3
Category:general -- posted at: 9:26am CST

Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business. 

This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model. 

Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything…

  • How to quickly scale audience growth & business revenue
  • Challenges & how they work in eComm
  • Facebook groups & their value in audience building
  • UGC & how to repurpose content

If you want to go deeper and get Alicia’s help building a challenge in your own business check out her training in the members.

(Not a member? Join here

Episode Highlights:

  • 7:03 How to set goals with the intention of selling 
  • 10:05 Using challenges to increase LTV by 45% 
  • 13:09 Challenges for retention marketing
  • 14:04 Doubling ROAS when using challenges for acquisition
  • 15:53 iOS and Facebook changes: how challenges work to lower ad cost 
  • 17:53 How often to run challenges 
  • 21:18 Structuring an offer for your challenge 
  • 27:39 Getting to know your customer better 
  • 29:44 Facebook groups to have conversations with customers 
  • 35:01 Tips for going live on Facebook 
  • 39:56 Getting UGC from your Facebook group 
  • 42:47 Content strategy for cold & warm traffic: how they different

Resources:

Category:general -- posted at: 3:00am CST

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