The Ecommerce Influence Podcast

115: The Power of Retargeting

Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience?

Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales funnel.

Michael is an expert in online ads and walks us through the terminology, how to use them, when to use retargeting and what you need to start doing when you're done listening to the show.

Key Takeaways from the Show

  • Advanced Retargeting Skills
  • How to Think of your Funnel Differently.
  • What TOFU, MOFU, and BOFU are.
  • The right messaging to use in your funnels.
  • How to better maximize social media ads
  • Split your large list into several smaller lists.
  • What is working right now for ecommerce businesses.

Links / Resources

Subscribe & Review

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Direct download: EI115_Michael_Erikson_Faccin.mp3
Category:general -- posted at: 1:00am CDT

Need help figuring out how to build your team and then lead that team? You’ll learn how to implement content marketing into your process of actively engineering opportunities for your customers to return to your website in this week’s episode.

Today, James Schramko of Superfastbusiness.com joins us as we’re breaking down highly effective traffic and conversion strategies to help you grow your ecommerce business from seven to eight figures and above.

James shares his experiences with recurring revenue and content marketing, so you can implement these concepts into your ecommerce business.

Key Takeaways from the Show

  • Content marketing
  • Recurring Revenue – Netflix, amazon are all doing it.
  • How to increase frequency of opportunities for your consumers to buy.
  • Identify through your consumer base and analytics who is repeat purchasing.
  • Ways to actively engineer future sales.
  • Pay attention to where your website visitors are spending their time.
  • Provide further education to your existing customers
  • Importance of having a team and learning to let go of certain roles.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available. 

 
Direct download: EI114_James_Schramko.mp3
Category:general -- posted at: 1:00am CDT

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