Apple’s recent championing of consumer privacy means your ad data is never going to be the same.

If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business.

We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode.

Enjoy!

If you're trying to stretch your marketing dollars as far as you can there's one piece of low-hanging fruit you shouldn’t ignore.

If you cringe when you think about pop-ups, you're missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno. I’ve known Erik for a long time and his company has helped thousands of businesses with conversion rate optimization. He’s joining us today to talk about the future of eCommerce CRO and how you can leverage it in your business.

Outside of Erik’s knowledge of eCommerce CRO, what I’ve continued to admire about him over the years is his ability to not only grow a team but retain his team members too. We’ll also cover how he’s built a team of 60+ people, how he thinks about hiring and retention.

Enjoy!

Society Has Brainwashed Entrepreneurs To Believe They Have To Sacrifice Everything To Be Successful. 

“Crush it” culture convinces us that sacrificing our health, personal life, and family is a part of the game and if you’re not making those sacrifices, you can only get so far.

It’s time to crush this false narrative and make a paradigm shift.

In today’s episode, I’m introducing the Brand Acceleration Formula. It’s a five-step process designed to help entrepreneurs grow their business from $500K to $5MM without sacrificing what matters most to them. We dive into the biggest causes for slow business growth, how to stay focused on the metrics that move the needle, and our best advice on bringing your best ideas to life.

I’m going to help 20 entrepreneurs apply this formula and have the best 90 days of their business life. Will you be one of them? Get the details here.

If you're just focusing on your company's annual income, you're doing it wrong.

Today, Ryan Tansom, founder of Arkona, is here to talk about why creating long term value in your business should be your priority.

In 2014, Ryan helped turn his family business around and then sold it for 8 figures. Today he's helping entrepreneurs make the shift from thinking about annual income to focusing on long term value creation instead.

In this episode, Ryan shares why your goal shouldn’t always be to maximize income, how to think about investing in your business, and the right way to run your business so that people want to buy it. 

Whether you have intentions to sell or not, Ryan’s ideas on creating long term value in your business will open up opportunities you’ll have the power and choice to leverage whenever you want.

Enjoy!