The Ecommerce Influence Podcast

Apple’s recent championing of consumer privacy means your ad data is never going to be the same.

If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business.

We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode.

Enjoy!

Episode Highlights

  • 5:21 The current state of Facebook advertising and what you need to know about iOS 14
  • 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising
  • 9:56 How Apple will control the floodgates of information
  • 12:52 What we know is changing between iOS 14 and Facebook ads
  • 16:05 The upside to these changes within Facebook 
  • 18:24 What the upcoming data delay will mean for you 
  • 21:42 8 must-have events to set up to prepare for the new normal
  • 25:40 How to set up and customize your new events
  • 28:58 Don’t get taken advantage of: A word of caution when searching for help
  • 32:05 Who is going to be most affected by these changes 
  • 37:57 The tools Facebook and Apple are working on to help you

Links and Resources:

Direct download: EI_292_WhatTheFacebook.mp3
Category:general -- posted at: 3:00am CDT

If you're trying to stretch your marketing dollars as far as you can there's one piece of low-hanging fruit you shouldn’t ignore.

If you cringe when you think about pop-ups, you're missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno. I’ve known Erik for a long time and his company has helped thousands of businesses with conversion rate optimization. He’s joining us today to talk about the future of eCommerce CRO and how you can leverage it in your business.

Outside of Erik’s knowledge of eCommerce CRO, what I’ve continued to admire about him over the years is his ability to not only grow a team but retain his team members too. We’ll also cover how he’s built a team of 60+ people, how he thinks about hiring and retention.

Enjoy!

Episode Highlights

  • 5:11 How Justuno has evolved over the years
  • 6:52 The business basics Erik has been on top of for the last 10 years
  • 11:44 Stretching your marketing dollars as far as you can
  • 14:20 What Erik has learned about leading a remote team
  • 17:51 The two things Erik tells every single one of his employees
  • 21:35 What Erik is most excited about in Justuno’s future
  • 26:10 How to optimize your landing pages
  • 29:45 What Justuno has on the 2021 roadmap you should know about 
  • 32:05 How to get 30 days of free access to the Coalition

Links and Resources:

Direct download: EI_291_Erik.mp3
Category:general -- posted at: 3:00am CDT

Society Has Brainwashed Entrepreneurs To Believe They Have To Sacrifice Everything To Be Successful. 

“Crush it” culture convinces us that sacrificing our health, personal life, and family is a part of the game and if you’re not making those sacrifices, you can only get so far.

It’s time to crush this false narrative and make a paradigm shift.

In today’s episode, I’m introducing the Brand Acceleration Formula. It’s a five-step process designed to help entrepreneurs grow their business from $500K to $5MM without sacrificing what matters most to them. We dive into the biggest causes for slow business growth, how to stay focused on the metrics that move the needle, and our best advice on bringing your best ideas to life.

I’m going to help 20 entrepreneurs apply this formula and have the best 90 days of their business life. Will you be one of them? Get the details here.

Episode Highlights

  • 6:28 How society has entrepreneurs brainwashed
  • 8:29 Are you playing a status game or a wealth game?
  • 12:11 The Brand Acceleration Formula
  • 15:03 The biggest cause for slow business growth
  • 17:15 How to avoid shiny object syndrome 
  • 20:05 What our most successful clients have in common
  • 22:03 The best way to start bringing your big ideas to reality 
  • 24:21 Our new Intentional Wealth Program

Links And Resources:

Direct download: EI_290_500k-5MM.mp3
Category:general -- posted at: 3:00am CDT

If you're just focusing on your company's annual income, you're doing it wrong.

Today, Ryan Tansom, founder of Arkona, is here to talk about why creating long term value in your business should be your priority.

In 2014, Ryan helped turn his family business around and then sold it for 8 figures. Today he's helping entrepreneurs make the shift from thinking about annual income to focusing on long term value creation instead.

In this episode, Ryan shares why your goal shouldn’t always be to maximize income, how to think about investing in your business, and the right way to run your business so that people want to buy it. 

Whether you have intentions to sell or not, Ryan’s ideas on creating long term value in your business will open up opportunities you’ll have the power and choice to leverage whenever you want.

Enjoy!

Episode Highlights

  • 4:49 Why Ryan is passionate about helping entrepreneurs create long term value
  • 8:04 The right time for a business to think about its direction
  • 11:16 Annual income vs long term value: Which is better?
  • 13:51 How investing in your business could be more valuable than cash
  • 18:00 Tracking the value of your company even if you don’t want to sell
  • 19:30 What a “good valuation” really means
  • 22:28 Things professional buyers are looking for when evaluating your company 
  • 25:47 Understanding the J curve and the opportunities you may be missing in your business
  • 30:33 When it’s time to find a new CEO
  • 35:37 Why you should focus on long term value even if you don’t plan to sell
  • 41:16 What business owners should know about the exit process
  • 44:21 The things entrepreneurs actually have control over 
  • 46:01 What you’ll learn in Ryan’s upcoming Coalition training

Links and Resources:

Direct download: EI_289_Ryan.mp3
Category:general -- posted at: 3:00am CDT

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