Tue, 27 July 2021
There Are 2 Directions Your Ecomm Brand Can Go - You Can Be A Brand That Scales Up, Or You Can Flop. In This Greatest Hits Episode We Share the Secrets We've Seen Behind The Brands That Make it Big.
Some eCommerce brands make it big while others stall out, it’s a fact. But there’s really no big mystery behind why this happens.
Today we're revisiting an interview I gave on the Ecommerce Evolution Podcast by my good friend Brett Curry. We break down what separates eCommerce brands that scale up versus those that plateau.
Brett and I talk about a variety of things, including average order value and lifetime value, and how that directly impacts your ability to scale up. We talk about demand generation versus demand capture: which is "better" and which lends itself to being able to scale. We talk about the roadmap to building a team and scaling up your business, how your role as a CEO changes as you grow, and much, much more.
This is a great conversation with a lot of tips from Brett and me. I hope you enjoy!
Links And Resources
Tue, 20 July 2021
Raising capital can go two ways - it can help you reach your goals faster or be disastrous and destroy your business.
Karen Howland is the managing director at Circle Up, an investment platform that uses technology to invest in early-stage businesses (mostly health and wellness CPG companies). She’s been investing in companies for the last eight years, and in this conversation, we go deep into early-stage investing, what entrepreneurs need to know about raising capital, and the mistakes she sees entrepreneurs make along the way.
Karen also shares what opportunities are out there right now and what she's most excited about.
If you’re considering raising capital for your business or are interested in investing this episode will give you the tips and tricks to get started.
Tue, 13 July 2021
Buffy was one of the first brands to crack paid social. As today's Facebook advertisers scramble to adjust to changes on the platform we revisit this Greatest Hits episode to learn from one of the best.
What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business.
This summer we’re re-releasing some of our top episodes of all time, and this week we’re bringing back this incredibly relevant show with Buffy co-founder Shoaib Kabani.
We talk about everything from product development, to the importance of testing, how landing pages can improve your funnel, and what performance KPIs you have to be thinking about as you scale on paid social.
Whether you’re a business owner or an ecommerce marketer, you’re going to get a lot out of this episode.
Links And Resources
Tue, 6 July 2021
Are you winging it when it comes to processes and systems in your business? Today’s guest will help you stop before you spiral out of control.
Joshua Uebergang is a master of processes and systems. He is the director of Digital Darts, a Shopify agency based in Australia, as well as a certified Shopify Marketing Expert. He is also a member of the Coalition.
In this episode, we get an inside look into an ultra-organized mind. We talk hiring process, the importance of SOPs (and how to write them), iOS 14 mistakes and opportunities, and tools and resources to create your own processes and systems.
Leave this episode with direct actions to get more organized and build a business structure so stable “a fool could run it.”
Links and Resources: