The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Apple’s recent championing of consumer privacy means your ad data is never going to be the same.

If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business.

We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode.

Enjoy!

Episode Highlights

  • 5:21 The current state of Facebook advertising and what you need to know about iOS 14
  • 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising
  • 9:56 How Apple will control the floodgates of information
  • 12:52 What we know is changing between iOS 14 and Facebook ads
  • 16:05 The upside to these changes within Facebook 
  • 18:24 What the upcoming data delay will mean for you 
  • 21:42 8 must-have events to set up to prepare for the new normal
  • 25:40 How to set up and customize your new events
  • 28:58 Don’t get taken advantage of: A word of caution when searching for help
  • 32:05 Who is going to be most affected by these changes 
  • 37:57 The tools Facebook and Apple are working on to help you

Links and Resources:

Direct download: EI_292_WhatTheFacebook.mp3
Category:general -- posted at: 3:00am CST

If you're trying to stretch your marketing dollars as far as you can there's one piece of low-hanging fruit you shouldn’t ignore.

If you cringe when you think about pop-ups, you're missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno. I’ve known Erik for a long time and his company has helped thousands of businesses with conversion rate optimization. He’s joining us today to talk about the future of eCommerce CRO and how you can leverage it in your business.

Outside of Erik’s knowledge of eCommerce CRO, what I’ve continued to admire about him over the years is his ability to not only grow a team but retain his team members too. We’ll also cover how he’s built a team of 60+ people, how he thinks about hiring and retention.

Enjoy!

Episode Highlights

  • 5:11 How Justuno has evolved over the years
  • 6:52 The business basics Erik has been on top of for the last 10 years
  • 11:44 Stretching your marketing dollars as far as you can
  • 14:20 What Erik has learned about leading a remote team
  • 17:51 The two things Erik tells every single one of his employees
  • 21:35 What Erik is most excited about in Justuno’s future
  • 26:10 How to optimize your landing pages
  • 29:45 What Justuno has on the 2021 roadmap you should know about 
  • 32:05 How to get 30 days of free access to the Coalition

Links and Resources:

Direct download: EI_291_Erik.mp3
Category:general -- posted at: 3:00am CST

Society Has Brainwashed Entrepreneurs To Believe They Have To Sacrifice Everything To Be Successful. 

“Crush it” culture convinces us that sacrificing our health, personal life, and family is a part of the game and if you’re not making those sacrifices, you can only get so far.

It’s time to crush this false narrative and make a paradigm shift.

In today’s episode, I’m introducing the Brand Acceleration Formula. It’s a five-step process designed to help entrepreneurs grow their business from $500K to $5MM without sacrificing what matters most to them. We dive into the biggest causes for slow business growth, how to stay focused on the metrics that move the needle, and our best advice on bringing your best ideas to life.

I’m going to help 20 entrepreneurs apply this formula and have the best 90 days of their business life. Will you be one of them? Get the details here.

Episode Highlights

  • 6:28 How society has entrepreneurs brainwashed
  • 8:29 Are you playing a status game or a wealth game?
  • 12:11 The Brand Acceleration Formula
  • 15:03 The biggest cause for slow business growth
  • 17:15 How to avoid shiny object syndrome 
  • 20:05 What our most successful clients have in common
  • 22:03 The best way to start bringing your big ideas to reality 
  • 24:21 Our new Intentional Wealth Program

Links And Resources:

Direct download: EI_290_500k-5MM.mp3
Category:general -- posted at: 3:00am CST

If you're just focusing on your company's annual income, you're doing it wrong.

Today, Ryan Tansom, founder of Arkona, is here to talk about why creating long term value in your business should be your priority.

In 2014, Ryan helped turn his family business around and then sold it for 8 figures. Today he's helping entrepreneurs make the shift from thinking about annual income to focusing on long term value creation instead.

In this episode, Ryan shares why your goal shouldn’t always be to maximize income, how to think about investing in your business, and the right way to run your business so that people want to buy it. 

Whether you have intentions to sell or not, Ryan’s ideas on creating long term value in your business will open up opportunities you’ll have the power and choice to leverage whenever you want.

Enjoy!

Episode Highlights

  • 4:49 Why Ryan is passionate about helping entrepreneurs create long term value
  • 8:04 The right time for a business to think about its direction
  • 11:16 Annual income vs long term value: Which is better?
  • 13:51 How investing in your business could be more valuable than cash
  • 18:00 Tracking the value of your company even if you don’t want to sell
  • 19:30 What a “good valuation” really means
  • 22:28 Things professional buyers are looking for when evaluating your company 
  • 25:47 Understanding the J curve and the opportunities you may be missing in your business
  • 30:33 When it’s time to find a new CEO
  • 35:37 Why you should focus on long term value even if you don’t plan to sell
  • 41:16 What business owners should know about the exit process
  • 44:21 The things entrepreneurs actually have control over 
  • 46:01 What you’ll learn in Ryan’s upcoming Coalition training

Links and Resources:

Direct download: EI_289_Ryan.mp3
Category:general -- posted at: 3:00am CST

Implementing Traction at your company? Here’s what you should know before you start. 

Many of our clients inside of the Coalition have heard of Traction and have considered trying to implement EOS at their company. If this phrase is new to you, EOS - the Entrepreneurial Operating System - is a set of concepts and tools that can help your team align on a clear vision, make progress towards defined goals, and increase accountability and communication. 

Our team dove headfirst into the task of implementing Traction just over a year ago and we’ve learned a lot since. In this episode, I’m sharing how we adopted the EOS methodology, the pros and cons of using it, and who I think has the most to gain from it. 

If you’re an eCommerce entrepreneur who thinks there might be a better way to run your business, this episode is for you.

Enjoy!

Episode Highlights

  • 4:50 Life before finding Traction
  • 6:53 The best part about using the EOS process and how it changed the game for us
  • 8:05 What “rocks” are and how they address the biggest struggles I see entrepreneurs facing today
  • 10:27 The feedback from my team that I didn’t see coming
  • 11:51 How we work around the biggest con of using EOS 
  • 15:07 Who EOS works best for
  • 16:10 Why I think solopreneurs will struggle implementing EOS 
  • 18:59 How to get free 30-day access to the Coalition

Links and Resources:

Direct download: EI_288.mp3
Category:general -- posted at: 3:00am CST

Do you want to know how to hire rockstar talent this year? 

Finding high-quality talent is a major key to the growth of any organization. However, it’s often seen as a difficult task and can cost a lot of time and money when done incorrectly.

At Brand Growth Experts we just hired our newest Community and Events Manager after sorting through nearly three hundred applications and I’m here to tell you how we did it.

You’ll learn our step-by-process on how to hire a great employee every time, ways to simplify and structure your hiring process, and the tools we used to manage hundreds of applications.

If you've been wondering how to hire without getting overwhelmed at the task this episode is for you.

Episode Highlights

  • 6:36 Creating your accountability chart
  • 9:39 How to attract the right candidates
  • 14:24 Promoting your job with advertising
  • 16:52 The number one mistake I see companies make when hiring 
  • 19:22 Mapping out your hiring process 
  • 22:20 How to hire using AirTable
  • 24:06 Are you valuing your own opportunity?

Links and Resources:

Direct download: EI_287_hiring.mp3
Category:general -- posted at: 3:00am CST

Is your content strategy worth half a million dollars? 

Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since.

I’ve gotten to know Mark over the last few years after he became a founding member of The Coalition in 2018. He joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team.

Enjoy!

Episode Highlights

  • 6:45 How Casely leverages the subscription model 
  • 10:33 Why Mark dropped out of college after one year
  • 12:14 Diving into an Instagram rabbit hole to understand your audience
  • 16:08 What the first six months of paid advertising looked like for Casely
  • 18:31 The content strategy that’s taking the business to the next level
  • 22:29 Building and scaling the Casely team
  • 27:22 The two biggest obstacles when using FB ads
  • 29:37 How Mark spends time in the business
  • 31:12 Common misconceptions people have about spending a lot on Facebook
  • 31:45 The top metrics Mark closely monitors 
  • 35:01 Mark’s biggest learning experience over 2020
  • 38:51 The hardest part about building Casely
  • 40:05 The secret sauce for hiring and company culture
  • 43:26 What Mark is most curious about today
  • 45:00 Two things every ecommerce company should focus on
  • 47:15 Mark’s resources and strategies for growing your business

Links and Resources:

Direct download: EI_286_MarkStallings.mp3
Category:general -- posted at: 3:00am CST

2020 Threw Us All For A Loop. Here’s What We Learned From It and How It’s Helping Us Prepare For 2021. 

Nobody saw COVID-19 coming and nearly every business had to make pivots while market conditions changed daily. 

Not only did I see changes happen in my own business, but I also witnessed them across all of the ecommerce companies I have the opportunity to work with inside of The Coalition. This made my annual end-of-year review that much more interesting so I decided to wrap up my findings in this episode and share it with you.

In this episode, I talk about the things that went well for me and the companies we work with, the hard lessons and challenges that were presented, and the top takeaways that every ecommerce business owner needs to know to prepare for 2021.

Enjoy!

Episode Highlights

  • 3:55 The number one question I’m asking myself about 2020
  • 7:45 How hiring has been a game-changer for our business
  • 10:07 What having a local community has done for me
  • 11:25 The COVID-19 impact on our business 
  • 17:09 My biggest takeaways from 2020
  • 18:44 Do you own your marketing channels?
  • 20:09 How having multiple streams of income can help prepare for 2021
  • 22:29 Industries that are going to continue to thrive
  • 23:27 Why awareness might not be your marketing problem

Links and Resources:

Direct download: EI_285_year_in_Review.mp3
Category:general -- posted at: 3:00am CST

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