Tue, 28 December 2021
“Where did the SEO hide the dead body? On page two of Google.” Yes - SEO in 2022 will still play a huge role in eComm success. With ad costs going up it’s a great time to learn how to drive quality organic traffic with smart SEO tactics. John Murphy is the CEO of Ebike Generation and an eCommerce SEO expert. In this episode, we talk about John’s journey, and how he went from being an executive at GE to starting his own eCommerce company. John’s eComm success has largely come from SEO after he was banned from Google Ads and Facebook ads in the early days of his business. He shares his tips on how he drives $2 million a year from just SEO and what SEO in 2022 will look like (yes - free traffic still exists). Note: John is offering his course How I Generate $2M+ Per Year in Sales from Organic Traffic in the membership in March. If you’re a member you can register here. Or if you’d like to join to take the course you can find more information here. Episode Highlights:
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Direct download: 33620-20John20Murphy_Updated20Midroll.mp3
Category:general -- posted at: 3:00am CST |
Tue, 21 December 2021
The path to massive success is often through failure. This episode's guest went from Forbes 30 under 30 to bankruptcy in the same year and reflects on lessons learned.Josh Durham co-founded Weighted Comforts, one of the first weighted blanket brands, with his mom in 2015. They took off like a rocket, hitting 8-figures in 4 years. But - they hit some snags, the market shifted and at age 24 Josh went from almost $10 million in sales to bankruptcy in a period of less than a year. In this episode, he goes through what it was like to grow, how they did it, and then what it was like when it all unraveled. Josh is very transparent in his experience of where and how things went wrong in a way you’re not going to hear in many places. There’s a lot to learn here. Josh has gone on to have success with another brand and now his own agency, Aligned Growth, and he shares a bunch of learnings from having worked with a lot of different brands now. Episode Highlights:
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Tue, 14 December 2021
“Systems run your business, people run your systems.” Learn how to grow your business and unlock hidden profit using virtual assistants. Barbara Turley is the founder of The Virtual Hub, an agency that pairs businesses with virtual assistants, and she's an expert at delegation. Barbara has paired over 500 virtual assistants with companies and her team is over 240+ in the Philippines. In this episode, she pulls back the curtain on how it's worked for her, and how it might work for you in your own business. This episode is very helpful if you are building a remote company, are thinking about using virtual assistants, or have tried and failed to use VA’s in the past. Episode Highlights:
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Thu, 9 December 2021
This Is A Special Episode – The Recording Of A Live 'Ask Me Anything' With Joe Valley On How To Sell Your Online Business, Recently Offered Inside The Brand Growth Membership. Joe is the author of The EXITPreneur's Playbook. He's a buyer and seller of many online businesses and the president of Quiet Light Brokerage. He’s an expert on how to sell for max profit. If you listened to my earlier episode with Joe this AMA session takes those concepts and goes deeper, which is what we do in the Membership. The podcast is just a glimpse into what we cover in the Brand Growth Membership. We’re giving you a sneak peek inside the Brand Growth Membership with access to this Ask Me Anything session because we just launched a brand new version of our membership and it’s KILLER - check it out here. I hope you enjoy this session and if you want to check out more of the Ask Me Anything sessions and trainings we have in the membership... we’re offering a 21 day trial for just $1. Go here to sign up. (only available until Dec 12, 2021) Episode Highlights:
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Tue, 7 December 2021
Launching a first-of-its-kind product comes with challenges, but Pela has always been a creative first-mover. They’ve had massive success and fun educating consumers and keeping their mission to combat climate change positive. This episode’s guest is Pela CEO Matthew Bertulli. Pela makes compostable phone cases and they just launched a new product called Lomi that went viral on Kickstarter. Matt and his team at Pela are forward thinkers and Matt share’s how that’s led them to success, what it was like to go from bootstrapped to venture-backed, as well as what he’s excited about for the future of eCommerce and environmental products. This is an excellent episode with somebody who is in the arena building things and very passionate about his work. Episode Highlights:
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