Tue, 28 September 2021
The pandemic forced many owners to shift from brick and mortar to eCommerce. Some succeeded, and some did not.
Today’s guest was one of the successful -- she doubled her brick and mortar business revenue in 2020 by implementing Shopify, Klaviyo, and a seamless in-store and online rewards program.
Mandy Buterra began her journey as an entrepreneur at age 50 when she started Wren and Wild a brick and mortar business featuring clean beauty and aerial yoga, in Bend, Oregon. Her business evolved and she was building a good customer base, then COVID hit.
Instead of panicking, Mandy taught herself eCommerce and joined our Coalition membership. Listen to this episode to learn how she’s now hitting sales highs and doubled her revenue in the last year by transitioning her brick and mortar to eCommerce.
If you’re in the transition or considering turning your brick and mortar into an online store this episode is filled with good tips about how to integrate the two business models. If you’re already running an eCommerce business Mandy also has tons of tips around how to build a rewards program and smart email marketing to build customer loyalty.
This is a well-rounded conversation and I know you’ll walk away with at least one tip to implement in your business.
Tue, 21 September 2021
Are you building to sell? You should be. Even if selling isn’t your main priority it will make you a better business owner and it will make the value of your business higher. This episode has the details of how to do it.
Joe Valley is the author of The Exitpreneur’s Playbook and a buyer and seller of many online businesses, both on his own and now as a broker with Quietlight.com.
Joe’s book is designed to help you get maximum value for your online business and in this episode we go deep into his vast knowledge of building to sell. He answers a ton of questions you should be asking when you’re thinking about selling your business, what multiples to look at for eCommerce, plus he shares mistakes you might be making now and how to prevent those BEFORE you’re getting ready to sell.
It's an excellent interview and Joe is truly an expert in building to sell. If you’re ever going to want to sell your business or have thought about buying a business in the future you’re going to get a ton of value in this episode.
Tue, 14 September 2021
Building a business is filled with amazing highs and big lows. Despite some tough blows in the early days, one eCommerce founder kept his commitment to his personal health and family and found success on the other side.
Jay Campbell is the owner of Aseir Custom, and in this episode he shares his wild journey of building a business. We go deep into what he's learned through major manufacturing issues and how he managed customer experience after that. We discuss how he unlocked massive growth working with influencers. We also talk about Jay’s commitments to his family and personal health and how for the last 5 years he has taken a trip with his wife every 8 weeks.
Aseir Custom went from about $16k / month in sales in February 2021 to hitting $250k in August 2021. The journey has been anything but linear and there’s a lot to learn from this story. Jay has a great mindset and he shares the raw truth of his experience going through incredibly challenging times while seeing rapid growth in the business simultaneously.
If you are an operator in the weeds, building a business, or experiencing rapid growth you will get a lot out of this discussion.
Links And Resources
Tue, 7 September 2021
Is TikTok the new frontier for social advertising? How to get reliable Facebook ad performance data post iOS 14? These are some of the questions The Social Savannah is answering for us today.
This episode features Savannah Sanchez a media buyer and owner of The Social Savannah. Savannah started her advertising career at large agencies working on Facebook ad accounts. In 2019 she left to create her own boutique agency helping eCommerce brands with their paid social advertising.
She is a prolific creator of ads and creative as well as an optimization expert. She has cracked the code of TikTok ads and continues to be a top creator of winning Facebook creative.
In this episode Savannah and I discuss how to get started with TikTok ads, the key metrics to be tracking on Facebook post iOS 14, how creative strategies should vary between social channels, and some of the tools Savannah uses to track metrics across channels. Savannah also shares her vast knowledge working with TikTok influencers and what you can do to see success there.
If you are running a brand or doing digital marketing, you're gonna get a lot out of this episode!
Plus: if you’re a member of the Coalition check out Savannah's recent training: Demystifying TikTok.
Links And Resources