The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral?

August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands. 

Tune in and find out what TikTok is all about and how it’s generating more buzz in the social media world.

Episode Highlights: 

  • 3:17 How August Noble shares a similar start with our co-host, Austin
  • 4:10 The successes at SnackNation that led August to paid media consulting
  • 6:47 Lessons learned from Linkedin for B2B and B2C
  • 8:32 How Linkedin helped targeting strategy
  • 10:08 The tweet about TikTok that landed August on our podcast 
  • 14:29 What makes TikTok more viral than Instagram or Twitter
  • 17:26 Building relationships with influencers 
  • 21:42 The products that do well on the TikTok platform
  • 24:18 What August is prioritizing over tracking
  • 26:44 Where TikTok is headed and what the most effective content is
  • 30:56 Key learnings from scaling on Facebook and Instagram
  • 33:53 What’s the difference between $15K a day and $1k a day ad spend?
  • 35:52 Targeting strategies: Specific versus Broad
  • 42:48 Tools and resources August recommends 

Links and Resources:

Direct download: EI_253_AugustNoble_Thesis.mp3
Category:general -- posted at: 3:00am CST

Do you know what you should be focusing on to make your business more profitable?

We’ve had conversations with many clients during these challenging times. While some businesses are booming, others are taking a hit in sales. But the one thing that seems to be on everyone’s mind is profitability.  

In this episode, we set the framework for our entire Profit Series. Whether or not your business is thriving during this time, we share the five-step process of creating the roadmap you can use for profitable growth. 

Episode Highlights: 

  • 4:52 The decision you have to make about the metrics you keep in focus
  • 6:19 How do you define profit?
  • 9:12 What it means to set a profitability goal and how it differs in different industries
  • 14:53 How to set a capitalization goal
  • 17:55 What is a salary cap?
  • 21:25 How to manage salary caps
  • 25:03 The three levers to drive profitable growth

Links and Resources: 

Direct download: EI_252_Profit_1.mp3
Category:general -- posted at: 3:00am CST

They’ve won the Shopify Build a Bigger Business Competition, hit number 20 on the INC 5000 list, and now they’re on the podcast to talk about turning a personal need into a successful business venture.

Garret and Deanne Akerson of Kindred Bravely share how they’ve navigated running a business together as a couple -- from initial startup to hiring over 50 remote employees and all the challenges and milestones in between.

Tune in and enjoy!

Episode Highlights: 

  • 4:59 How Garett and Deanne started Kindred Bravely
  • 9:01 The lessons learned transitioning from Amazon to Shopify 
  • 12:07 How the Amazon ecosystem has evolved and how to approach it now
  • 14:47 How to navigate running a business as married entrepreneurs
  • 18:17 What trading flexibility for structure looked like for Garret and Deanne
  • 21:55 The things that make a large, remote company successful
  • 26:36 Milestones and challenges during the hiring process
  • 30:53 How to know when it’s time to hire executive-level positions
  • 36:47 Group Zoom calls during the interview process -- is there an advantage?
  • 42:36 What questions and themes Garett and Deanne like to bring up during interviews

Links and Resources: 

Direct download: EI_251-Garett26Deanne.mp3
Category:general -- posted at: 3:00am CST

If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!

As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!

Episode Highlights

  • 6:37 The specific audiences working right now for top of the funnel advertising
  • 9:57 User-generated content that’s providing additional scale 
  • 11:30 What’s working right now to scale up middle of the funnel advertising
  • 12:22 The audience advertisers should be targeting
  • 13:23 Bid strategy - are cost caps working?
  • 15:35 How to acknowledge the challenging times on the website and product
  • 19:14 Optimizing dynamic creative within campaigns
  • 20:58 What optimization is working in low funnel
  • 21:33 How to address shipping concerns
  • 22:44 Other messaging opportunities to address delivery concerns

Links And Resources

Direct download: EI_250_Whats20Working.mp3
Category:general -- posted at: 3:00am CST

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