The Ecommerce Influence Podcast

August 2020
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Tue, 25 August 2020

266: Beardbrand’s Approach to Content Marketing with Eric Bandholz

Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube.

On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand.

In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that creates superfans and so much more.

Enjoy!

Episode Highlights

5:11 The stressful, year-long experience of being on Shark Tank
12:23 The difference between having business partners and owning 100% of your business
14:53 How Eric has created freedom in his life and business over the last 8 years
19:44 The pros and cons of being the face of your brand
22:27 How Beardbrand showcases different facets of their brand through multiple social media channels
25:27 Beardbrand’s approach to dealing with online haters
27:55 What Beardbrand focuses on to stay ahead of their competition
29:48 An approach to content marketing that creates superfans
31:57 The lesson COVID-19 has taught businesses
34:49 What Eric wishes he had known when he first started his business
35:27 The system Eric uses to hire top-notch employees
37:29 Key roles Eric plays in the business today
39:16 Using agencies to grow your business and when to transition to in-house
43:50 Beard Brand’s approach to paid advertising
46:05 What Eric is curious about right now
48:52 The hidden world of infertility and the journey Eric and his wife have been on

Links and Resources:

Direct download: EI_266_EricBandholdz_Final.mp3
Category:general -- posted at: 3:00am CDT

Tue, 18 August 2020

265: The Marketing Formula that Oral Essentials Used to Double The Business Twice in Two Years

What if you could find the marketing formula that would double your business, and then double it again?

This is the kind of growth Oral Essentials is currently experiencing as they’ve dialed in and refined their approach to marketing and paid advertising.

On today’s episode, I’ve invited Justin Madahhi, Co-founder and Head of Online Sales and Marketing at Lumineux Oral Essentials, back on the show. Justin and his team were already experiencing fast-paced growth when we started working together two years ago, and since he was on the show last fall, their growth has continued to skyrocket.

In this episode, Justin talks about dialing in your messaging, the marketing formula they’ve created to drive consistent sales, how to drive subscription revenue and how to get your team into alignment during high-growth times.

Episode Highlights

7:32 What Justin learned is critical for rapid, successful growth
9:43 A sophisticated approach to Facebook marketing
13:00 Expectation vs Reality: What startling fast growth actually looks like
15:51 Justin’s three main roles in the company today and how his team has grown over the last year
19:34 Shifting focus to a long-term brand vision
21:13 How to get your team into alignment, set realistic expectations and maintain a high work ethic
24:20 The sales channel Justin believes is going to take the company to the next level
26:03 Factors to consider when crafting paid ad content
28:00 The one thing you need to ask yourself before deploying a new marketing strategy
32:22 Why disruption is a double-edged sword and the impact it has on your marketing
35:27 Oral Essential’s approach to email marketing and the changes they made over the eight months that have had drastic results
38:15 Three steps to successfully drive subscription revenue
40:55 Key metrics that will increase the valuation of and stabilize your business
43:43 How failure helped Justin get more perspective and learn to set an example for his team
45:34 Justin’s advice for entrepreneurs trying to build 9-figure businesses
47:47 The most helpful resources Justin has found on his journey, including his recommended Twitter follows
50:37 What freedom means to Justin and how it shows up in his business
52:13 Analyzing the long term effects of COVID-19 on consumer psychology
57:41 Oral Essentials is hiring!

Links and Resources:

Direct download: EI_265_JustinMaddahi.mp3
Category:general -- posted at: 3:00am CDT

Tue, 11 August 2020

264: How to Grow and Sell a 7-Figure Business

When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he’s done just that.

Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from $50,000 to $2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg shares the levers he pulled to fast-track business growth, what it actually looks like to sell a 7-figure business, and how to maximize your business’ valuation.

If you’re interested in building a business with the intention to sell, this episode is a must-listen.

Enjoy!

Direct download: EI_264_GregWilliams.mp3
Category:general -- posted at: 3:00am CDT

Tue, 4 August 2020

263: From Burnout to Freedom: Austin’s Entrepreneurial Journey

The “crush-it” culture of entrepreneurship almost led to me giving up the business I have today.

After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vision involved a lot of trial and error and reinvention.

In this episode I talk about some of the lowest points I’ve experienced as an entrepreneur, what it was like to close down a successful marketing agency, the trials of breaking up with a business partner, and the importance of defining success so you know what you’re actually working towards.

Episode Highlights

5:22 The early foundation of Austin’s journey as an entrepreneur
8:17 Invaluable experience gained from startup life and lessons learned from burnout
10:58 Making sales while you sleep: Austin’s introduction to ecommerce and email marketing
12:49 How the Ecommerce Influence podcast was born
14:04 The unexpected rise and intentional fall of Austin’s marketing agency
18:30 The most important thing to consider when forming a business partnership
20:32 Austin’s lowest point in his entrepreneurship journey
22:38 The lightbulb moment at a mastermind that led to the creation of a new business model
24:47 Crush it culture resurfaces: how a second round of burn out changed the direction of Austin’s business
28:50 Hiring a business coach and building a membership site
31:23 The three current revenue-drivers for Austin’s business
32:42 Austin’s huge mindset shift that led to steady and consistent growth
36:07 How to create more freedom in your life as an entrepreneur
40:20 Austin’s definition of success in business and life today
44:22 An unpopular opinion Austin has about business that many other entrepreneurs won’t agree with

Links and Resources:

Direct download: EI_263B_AustinandCarly_Finalv2.mp3
Category:general -- posted at: 3:00am CDT