The Ecommerce Influence Podcast

Have you ever wondered how to get started with Conversion Rate Optimization for your store? Do you sometimes wonder if you’re leaving money on the table by not running A/B tests? If so, you’re not alone.

Today, I have the legend Peep Laja of Conversion XL with me to help demystify CRO and share some practical ideas to boost your conversion rate.

Peep is an expert in CRO and runs the most successful optimization agency I know of. He was also the first person I started to learn from when I found his very successful blog.

I’m going to be at Peep’s event, ConversionXL Live at the end of March. If your business is doing over $10 million a year, I consider it a must attend event. It’s going to be a lot of fun, we’re going to learn a bunch, and you’ll be surrounded by people leading the fastest growing companies in the world.   

Peep will even give you 20% off the ticket price when you use the code Ecommerceinfluence to register.

Click here to learn more and book your ticket.

Episode Highlights:

  • 3:20 Ready to approach conversion optimization on your site? Here’s where to start.
  • 5:00 The amount of time you should spend optimizing your site for conversions might surprise you.
  • 8:20 Follow these steps to make sure your website has an analytics clean bill of health.
  • 11:30 How to tell when your data is ready to begin analyzing and making assumptions.
  • 13:10 Here is the magic number of transactions needed to A/B test and how to get there if you’re not there yet.
  • 16:40 This is the place that most businesses are leaving money on the table when it comes to their site and how you can dial it in.
  • 21:07 These are the tools that Peep keeps in his digital tool box, and when it may be time to hire a pro.
  • 26:00 All about CXL Live: March 28 - 30, 2018

Links and Resources:

Direct download: EI_134_Peep_Laja_1.mp3
Category:general -- posted at: 3:00am CDT

It has been a whirlwind month! Andrew and I finished up our first ever back-to-back Email and Facebook Intensive here in Austin TX. Both Intensives were wildly successful and we’ve been spending this week reflecting a bit. As much as these Intensives are focused on sharing what we know, we also learn a ton from each business who attends. In this episode, we share our discoveries from the event with you.

We unpack an unusual success story from Facebook Messenger, we discuss how to use the new Visual Flow Builder in Klaviyo, and key in on a powerful use case for the Gleam platform. We also share a few surprises from the Intensives. Successful marketing campaigns come in many different forms and working with almost 40 businesses over a 4-day period reminds you to continually test your assumptions.

This episode is chock full of tips and ideas. I hope you enjoy!

Episode Highlights:


  • 4:50 The power Messenger & Messenger Bots: how some are seeing open rates as high as 95%
  • 7:55 Klaviyo’s  visual flow builder what it is and how you can accurately split test your email business assumptions  
  • 10:55 Worried you don’t have a big enough budget for effective Facebook & Instagram advertising? Here’s what you can do.
  • 11:27 The one ads tactic that Andrew learned during the Intensive that is actually working for attendees
  • 12:51 How two of our attendees in the B2B space instantly started seeing a 7x & 3x ROAS on Facebook almost overnight.  
  • 15:24 How this attendee used pro to run a giveaway that generated user testimonials, fans, purchases and marketing materials to later deliver them huge success with their Kickstarter campaign
  • 17:39 Thinking of creating video content? Here is why you may only need your iPhone
  • 18:10 Still not sure how to social proof your Facebook ads? Andrew explains the value and exactly how to do it
  • 20:13 if you’re on a Shopify site here is why you should be running dynamic product ads as a part of your retargeting strategy.
  • 21:22 Email best practices and the one practice that Austin is surprised most ecommerce people are still not doing
  • 23:48 Finding your best customers (whales) through the use of Facebook’s Time On Site custom audience
  • 25:49 Austin & Andrew share their overall highlights of the intensive (hint: it includes axe throwing)
  • 30:00 Thanks to the listeners and what’s coming up on future shows

Links and Resources:

Direct download: EI_133_AustinAndrew_Intensive_Recap.mp3
Category:general -- posted at: 3:00am CDT