The Ecommerce Influence Podcast

Quick win: How to train, optimize and manage a remote team. Plus, tips in building company culture and why it should be an integral part of your onboarding process.

Key Takeaways:

  • Optimizing a team for remote work 
  • Building a marketing first company
  • Training in company culture first
  • How to build a training system that will scale with your growth


Direct download: QW_4_Team_Management_And_Culture.mp3
Category:general -- posted at: 3:00am CDT

Breathwork is a superpower for dealing with stress, lack of clarity and overwhelm. If you’re overwhelmed learning to work with your breath and meditation is how to stop entrepreneurial burnout. 

This episode will put a tool for your toolkit to help you get through the challenges that come from running your business (and life) and help you thrive in fulfilling your dreams and best life. 

Carson Finkle is the CEO of Tenth Street Hats, a DTC hat business. He also has a new business called Create Meditation. His deep dive into the meditation space came from his own challenges with overwhelm and burnout in his eComm business. 

We do a bit of meditation towards the end, so I highly encourage taking some time for this.

Episode Highlights:

  • 4:08 How burnout led Carson to meditation and breathwork
  • 9:02 Meditation as a practice to help entrepreneurs
  • 10:47 A new approach to meditation 
  • 15:40 Identifying your north star and getting there 
  • 23:28 How Carson balances life with a full plate 
  • 26:58 Creating a system to find a flow over a structured schedule 
  • 34:39 Meditation practice with Carson 
  • 52:25 Breathing exercises you can do on your own


@BrandGrowthX on Twitter

Direct download: EI_344_Carson_Finkle.mp3
Category:general -- posted at: 3:00am CDT

Quick win: a streamlined process that will teach you how to hire your dream team while saving yourself time and headache.

Key Takeaways:

  • Why you need a compelling job post 
  • Use your marketing skills to “sell” your company and attract the right person 
  • The biggest mistake entrepreneurs make: wasting time into interviewing unqualified people
  • How to set up a process that filters out people who don’t fit early on


Direct download: QW_3_Hiring.mp3
Category:general -- posted at: 3:00am CDT

Last year was a wild ride - and one of the hardest years for eCommerce ever. 

What do the opportunities and hurdles for eComm businesses look like this year?

Austin and Lily share what they’re excited about and where they suggest focusing your efforts right now. 

Episode Highlights:

  • 6:18 What Austin is most excited about in eComm right now 
  • 8:28 4 big opportunities for eComm this year 
  • 8:43 Influencers to create or grow a brand 
  • 12:01 TikTok will continue to expand reach 
  • 12:37 Privacy - getting ahead of others who refuse to admit it’s impacting them 
  • 14:00 Loyalty programs & better retention and LTV 
  • 14:54 Success with SMS flash sale 
  • 15:45 Hurdles eComm will face this year 
  • 20:11 Brands to look at for best practices in eComm right now 
  • 27:00 What Austin’s been listening to for inspiration 
  • 28:47 Book’s that Austin has recently enjoyed 
  • 31:23 Lily’s podcast recommendations 
  • 32:07 A good (and short) book to inspire you 
  • 33:28 Austin’s 2022 prediction 
  • 35:24 Lily’s 2022 prediction 


Direct download: EI_343_Shane_Cixeros_conflicted_copy_2022-02-03.mp3
Category:general -- posted at: 3:00am CDT

Quick win: how to optimize your email marketing to make it work harder for you (without working harder yourself).

Key Takeaways:

  • 3X your email sign up rate with conversational pop-ups
  • Why your transactional emails need personalization 
  • How to conduct customer research 
  • Write insanely good copy by using what your customers say
  • What KPIs to track with changing privacy policies 


Direct download: QW_2_Email_Marketing_P2.mp3
Category:general -- posted at: 3:00am CDT

Make more money, work less, and be prepared for a black swan event when you offset the risk of business by investing smartly. 

Taylor Pearson is the founder of Mutiny Fund, where he helps investors maximize the long-term growth of their portfolios. 

In this episode, he shares how he thinks about investing and diversifying as a business owner.  We talk about how to think about diversifying your portfolio to offset the risk you've taken by going all-in on a business

You’ll learn what talk risk means, how to better preserve wealth and what to think about investing right now when it seems like the whole world is going crazy. 

This podcast is provided for informational purposes only and should not be relied upon as legal, business, investment, or tax advice. All opinions expressed by podcast participants are solely their own opinions and listeners are reminded that managed futures and other alternative investments are complex and carry a risk of substantial losses. Visit for more information.

Episode Highlights:

  • 4:18 Taylor’s tail risk and long volatility hedge fund, Munity Fund 
  • 6:50 Why you should be thinking about tail risk 
  • 10:28 What exactly tail risk means
  • 13:58 Playing the long game in investing and evaluating your personal risk tolerance 
  • 18:18 Are we headed for a major economy altering black swan event?
  • 21:10 Debt super cycles and patterns in financial history
  • 23:58 Should you be preparing your portfolio for a black swan event?
  • 27:41 Being an optimistic & rational prepper 
  • 31:36 Thinking about your business as a part of your portfolio and how to balance risk
  • 35:30 Finding a minority stake business owner for your business 
  • 38:13 Conservative assets to offset your business with 
  • 43:03 Taylor’s thoughts on holding cash right now
  • 47:06 How often you should think about rebalancing 


Direct download: EI_342_TaylorPearson.mp3
Category:general -- posted at: 3:00am CDT

Quick win: where to unlock hidden revenue in your email marketing.

Key Takeaways:

  • How to determine which emails to focus on (that will drive the most revenue) and when to test.
  • How to optimize your flows (trigger emails) to ensure you’re not leaving money on the table.
  • 3 email mistakes you’re probably making and how to fix them.


Direct download: QW_1_Mixdown_1_V2.mp3
Category:general -- posted at: 3:00am CDT

If you want to be successful you need to focus on selling your business, not selling your product. (Even if you’re not planning on selling)

This is an episode about the system that we use to run our business called the Effortless Growth Operating System (EGOS). 

It’s a 6-step system that we share with members of the Brand Growth Membership and help people implement directly in their own business in the Brand Growth Accelerator. 

Today - Austin and Lily team up to give you a look into how it works and Austin shares his own experience with poor management and burnout that led to the creation of the Effortless Growth Operating System.

What you’ll learn in this episode: 

  • How to create compelling job descriptions & how to hire the right people 
  • How to focus your energy on the areas of your business you love 
  • How to get clear on your vision & truly believe in it 

Episode Highlights:

  • 5:08 Austin’s background in eComm, business, and operations
  • 9:22 The Effortless Growth Operating System and how it can improve your business 
  • 11:48 What Austin has done to improve his own business and processes 
  • 12:33 Why eComm brands who want fast growth need the Effortless Growth Operating System
  • 19:50 Under-discussed issues with hiring right now 
  • 22:21 How to get help implementing an operating system in your business 
  • Join the The Brand Growth Accelerator and we will help you scale your business 
  • 25:58 Why you should be focused on selling you busines and not your product (even if you’re not planning on selling your business) 
  • 27:30 Austin’s tip on what to do RIGHT NOW in your business 
  • 29:16 Lily’s tip on what to do RIGHT NOW in your business 


Direct download: EI_341_-_Effortless_Growth.mp3
Category:general -- posted at: 3:00am CDT