Tue, 26 March 2019
Your customers are worth more than what they purchase from your store today. If you can retain them as a customer over time, you can gain more profits for your business. This week, Andrew and I have a meaty, and sometimes conflicting, conversation on customer lifetime value (LTV). We start by breaking it down with the basic definition and then share higher level strategies for how you can increase customer LTV, as well as some tactics you can implement today. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you liked this episode, you’re going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding. |
Tue, 19 March 2019
Success in the ecommerce world doesn’t happen overnight. Our guests today are not only big contributors to the ecommerce community, but are also co-founders of a business they built from nothing to one that now has a cult following. I met Matt and Meredith, owners of Boredwalk T-Shirts, at an Intensive I led a couple of years ago. Today they join us to share the story of how they built their “cult” of customers, including customer service best practices and how they overhauled their hiring process to rebuild a team that is excited about the core values of the company. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business. That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com and you can learn some more information. Can't wait to see you guys on the inside. Sponsor: KlaviyoIf you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
|
Tue, 12 March 2019
A topic that’s come up a lot in my recent conversations is how to hire a high-level marketing person. Finding the right candidate can be tough, and when you’re a business owner doing a million other things, it can be even tougher. In this episode, Andrew and I talk through the hiring process, from deciding when to hire, to where to look for the best candidates, and the questions to ask before hiring to make sure you’re getting the best person for the job. Enjoy! Episode Highlights:
Links and Resources:Become a Member:If you liked this episode, you’re going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: KlaviyoIf you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
|
Tue, 5 March 2019
The customer purchase journey is no longer a linear path. SEM and YouTube advertising have changed not only the way consumers find products, but also how businesses track where purchases come from. Today we’re joined by returning guest and CEO of OMG Commerce, Brett Curry. Brett shares his expert advice on where to get started with search-driven advertising, the resources to better understand attribution from each channel, and how you can use SEM, Google Shopping and YouTube to increase customer lifetime value. Enjoy! Episode Highlights:
Links and Resources:
Become a Member:If you liked this episode, you’re going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: KlaviyoIf you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding. |