Have you ever wondered how a few brands crush it with their content marketing, while the vast majority of blogs fall flat? Are you interested in being able to track your blogging efforts? Do you want to know whether you should you be writing your content for shares or SEO? And how much is a realistic minimum investment (in both time and money) to make content marketing successful for you?

In this episode, Nat Eliason, former head of Growth at Sumo and the founder of Growth Machine, answers those questions, and more. Join us as Nat talks about what’s working in content creation, how to create a strategy, and whether you should even do it at all. He also drops the truth about the 80/20 strategy related to content creation vs. promotion -- and what he says just might surprise you.

Episode Highlights:

• 8:08 Who should be doing content marketing and what kind of content is successful?
• 9:20 What’s the minimum investment for quality content marketing?
• 13:00 The WIKI Strategy and how to use it to plan your content.
• 19:46 How to approach content marketing if you are a product (not service based).
• 25:04 Nat’s strategy for paid content -- what he does (and doesn’t do) will surprise you.
• 27:22 You’ve created the content, here’s when you can expect to see results.
• 30:00 Setting the record straight on the 80/20 rule of content marketing.
• 31:10 What Nat does his first two weeks with a new client to set them up for success (and you can do them too).
• 32:30 The #1 thing most blogs fail to do: Actionability.
• 37:11 Are you answering people’s questions or are you trying to entertain? Nat talks about what your priority should be.
• 45:44 What’s in Nat’s daily toolbox that makes his life better.

Links and Resources:

• Google Docs
• Trello.com
• Slack.com
• Zapier.com
• Edgar.com
• Quuu.co
• Wordable.io
• Ahrefs.com

Nat Eliason

• Twitter.com/NatEliason
• YourGrowthMachine.com
• Nat’s Wiki Strategy

You want the cream of the crop, the best of the best, the bee’s knees if you will. We’ve got you.

Everyone knows the right idea at the right time can have a huge impact on your business. In this episode, we deliver our favorite and most actionable segments of the last year in a bite-sized format you can put right to work.

You’ll discover the best way to start Influencer Marketing with Chase Fisher of Blenders Eyewear. You’ll explore the mysterious concept of Kickstarter “Super Backers” with Jeff Sheldon from Ugmonk. You’ll learn how to work less and make more with Tyler Sullivan of Bombtech. And last but not least, you’ll dive into a segment about “social proofing” your ads with Deidre Kelly.

Enjoy!

Episode Highlights:

• 6:06 Outlining strategies to grow your brand with influencers…the tools
• 10:11 How to track influencer marketing
• 13:29 Discovering "Super Backers" and their value on Kickstarter
• 16:25 How much time you should commit to your Kickstarter video
• 20:15 How to set up Social Proof on your Facebook Ads
• 23:00 Facebook placements and where you should be putting your ads
• 27:39 How you can improve your business by finding the things you’re not good at
• 30:00 Grow your Ecommerce business: Eliminate the options

Links and Resources:

brandgrowthexperts.com/intensive

Chase Fisher

• Blenderseyewear.com
• 119: [Case Study] The Science of Influence: How To Double Your Business Using Instagram

Jeff Sheldon

• UgMonk/Gather
• 123: [Case Study] How Gather Raised Over $430K on Kickstarter

Deirdre Kelly

• Sum Digital
• Search Engine Journal
• Social Media Examiner
• 126: The Big Facebook Advertising Episode for Q4: Part 2

Tyler Sullivan

• Bombtechgolf.com
• 124: [Case Study] The Effort Illusion: How Working Less Allowed Bombtech Golf to Finally Explode