Thu, 28 June 2018
Earlier this week, we dropped part one of our incredible interview with NYT best-selling author Greg Mckeown. We had a ton of fun chopping it up with Greg about how to improve your life by doing less. If you haven’t listened to that episode, I’d recommend starting there. Greg’s book Essentialism has had a profound impact on both Andrew’s life and my own. If you feel like you’re spending time on trivial tasks and you want to remove the “trivial many” and focus on the essential few, this episode is for you. Enjoy part 2! Episode Highlights
Links and ResourcesSponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding. |
Tue, 26 June 2018
About 2 years ago I purchased and then subsequently devoured the book Essentialism. At the time, I was stretched thin and had too many irons in the fire. The wisdom of Greg Mckeown helped me refocus on what really mattered. Today, I have the tremendous privilege of welcoming Greg on the show.Have you ever felt the urge to declutter your work life? Do you simultaneously feel overworked and underutilized? The remedy is rarely to “get more done” and almost always to “do the right things.” In today’s episode, we explore what stops otherwise outstanding people from breaking through to the next level, and dive into why most people struggle to define what’s important in their life. Enjoy! Episode Highlights
Links and ResourcesSponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding. |
Thu, 21 June 2018
The number one question I get from ecommerce business owners, whether they’re just starting out or making $4MM a year, is: how do I scale? If you’re asking yourself that question, this episode is for you.In today’s Flash Episode I’ll walk through the big picture strategy that will help guide you on the path to 8 figures. We’ll talk about the three phases of growth, from $0 to $10MM, and what you should be doing at each phase in order to grow your business. I’ll talk about how your role as business owner will evolve as your company scales, and the three levers you should focus on to scale your business. And, I’ll share my #1 piece of advice for what you can do today to kickstart your growth. Episode Highlights
Links and ResourcesSponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.
Direct download: 148_Flash_How_to_Scale_to_8_Figures_1.mp3
Category:general -- posted at: 3:00am CST |
Thu, 14 June 2018
Did you know that messenger bots have the highest engagement rates at the lowest cost per lead? Did you know that messenger subscribers can be 5-10 times more valuable than email subscribers? If you’re ready to grow your business with personalized, highly targeted communications, then this episode is for you. Mikael Yang, CEO and Co-Founder of ManyChat, joins us today to talk about messenger bots. Messenger has bypassed social networks to become the number one channel people are using to communicate with each other, and with brands. Yang shares the opportunities ecommerce businesses have with messenger bots to reach their customers in this highly intimate and engaging channel. Only 1% of marketers are using messenger, which is anticipated to become the main communication channel for B2C in the near future, and Yang talks about why now is the time you should start. Episode Highlights:
Links and Resources:
This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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Thu, 7 June 2018
Are your CPAs on Facebook or Instagram rising? If so, you’re not alone. As more advertisers pour into the channel the cost of advertising is going up! Today, we’ve got a special “Flash Episode” for you. We share why your acquisition costs always increase as you spend more and we go step-by-step through a process that will help you advertise more effectively and profitably. This is a technical episode and one you might need to listen to a couple of times. But if you’re struggling to scale up your ad spend, it could be the ladder you need to take it to the next level. Andrew and I go super deep into the FB weeds and talk about audience building, refreshing ads, horizontal scaling, etc. Paid social advertisers...enjoy! Episode Highlights:
Links and Resources: |