The Ecommerce Influence Podcast

The holiday season is almost upon us -- do you want to maximize sales while minimizing stress? Are you ready to learn tips and tricks for standing out during this highly competitive time? If so, this is the episode for you.

Austin and Andrew share the top five things you must do to prepare for a successful holiday season. Find out the best email marketing schedule for Black Friday and Cyber Monday, when to start (hint: it's probably earlier than you might think) and which customers to direct your messages to. And, learn how to make the most of your VIP relationships by giving them something special, and locking in high-quality sales before Black Friday hits.

Preparation is key this time of year, so get ready to learn how to make this your best holiday season yet.

Episode Highlights:

  • 2:45 - The first thing you want to do to prepare for Black Friday/Cyber Monday
  • 5:19 - How planning multiple offers for Facebook and Instagram might not be so easy
  • 9:49 - Maximize your touch points by synchronizing your email & Facebook messaging
  • 12:04 - Running through a sample Black Friday email campaign and how not to overwhelm potential buyers
  • 15:22 - How to dial in your advertising the two weeks leading up to Black Friday
  • 16:50 - Why prospecting before the holidays is so difficult, costly and not a great idea
  • 18:44 - Austin’s Black Friday Tip #5: Reward your loyal customers
  • 23:28 - How to segment your email list and incentivize your customers  

Links and Resources:

Direct download: EI_127_BlackFriday_Special.mp3
Category:general -- posted at: 3:00am CDT


Do you want to know the secret formula for creating high converting Facebook ads? Are you ready to make video ads work for you? Then get ready for part 2 of our big Facebook advertising episode.  

Molly McCarty returns to share her plans for making Q4 a success despite high CPCs and CPMs. Deirdre Kelly joins us to talk about value-based optimization and what you need to know about this offering to ensure you get the most out of it for your clients. Deirdre also shares one of her secrets to creating great lookalike audiences - Klaviyo integration.

Klaviyo is one of our favorite tools - if you’re interested in a free trial, you can sign-up via this link.

Did you miss Part 1 of our big Facebook advertising episode? Check it out here!   

Episode Highlights:

  • 2:50 - Molly sets the record straight on what creative converts the best.
  • 5:42 - What the “gurus” are saying is great right now, but actually isn’t working.
  • 7:38 - What your Facebook video needs to do in :15 or less
  • 8:04 - Why strong creative and this seed audience will be mega important to your Q4 strategy
  • 12:30 - How Broad Match DPAs are helping change the Facebook game
  • 16:30 - Facebook is only getting smarter. Here’s how you can set your Broad Match DPAs up the right way
  • 21:12 - Here is the ad creative that Deirdre Kelly is still most surprised by and why you should still be using it
  • 25:15 - Why consolidation with your ad sets works and how to do it
  • 30:35 - If you’re a summer focused brand, here’s how you can compete in Q4

Links and Resources:

     Molly McCarty

    Deirdre Kelly

Direct download: EI_126_Molly_Dierdre.mp3
Category:general -- posted at: 3:00am CDT