The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

We’re getting tactical today and bringing you 6 quick wins you can execute today to grow your business.

From Facebook, to email, to website optimization, these quick wins will help you generate sales and get results.

Enjoy!

Episode Highlights

  • 4:25 Quick Win #1: 4-6% Lookalikes based off pixel value.
  • 5:47 Quick Win #2: Identify previous customers who are likely to spend again, but who are no longer on your email list, and hit them with remarketing.
  • 7:23 Quick Win #3: Integrate your Klaviyo audiences with Facebook.
  • 8:34 Quick Win #4: Turn great text reviews into video reviews.
  • 11:14 Quick Win #5: Use bid caps to ensure your Facebook ads are being shown.
  • 13:05 Quick Win #6: Get a fresh perspective on your website.

Links And Resources

Direct download: EI_236_6ThingsYouCanDo_NoBrex.mp3
Category:general -- posted at: 3:00am CST

When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?”

Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale.

Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today.

Enjoy!

Episode Highlights

  • 6:25 What got Griffin and Pura Vida to where they are today.
  • 7:28 How Griffin’s role has changed as the company’s grown.
  • 9:02 Pura Vida’s unique influencer strategy and how it started.
  • 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value.
  • 15:18 The moment Griffin realized the brand was going to be a success.
  • 16:30 How Pura Vida’s growth strategy has changed over time.
  • 17:57 The challenges Griffin’s faced over the years as CEO.
  • 20:12 Where Griffin’s seen the most success in hiring.
  • 22:12 How Pura Vida’s ambassador program started, and where it’s at today.
  • 22:21 A day in the life of the Pura Vida CEO, and the value of growing a team.
  • 24:25 Why you’ve got to stop wearing all the hats in your business if you want it to scale up.
  • 28:14 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app.
  • 29:28 A key approach for brands launching today vs 6 years ago.
  • 31:53 Lessons learned about managing cash while scaling up.
  • 33:47 How Pura Vida ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership.
  • 38:07 Griffin’s biggest takeaway from meeting with investors.
  • 39:34 The expansive value Pura Vida’s gained from their partnership with Vera Bradley.
  • 41:33 What Griffin’s excited about right now and some things in store for Pura Vida in 2020.

Links And Resources

Direct download: EI_235_GriffinThall.mp3
Category:general -- posted at: 3:00am CST

Every year I grow more personally and professionally, and these weekly episodes are a big part of that.

We’ve had discussions about Facebook and email marketing, business processes, how to avoid burnout, and more.

Today Andrew and I are sharing the top things we’ve learned in 2019.

What were your big learnings over the last year?

Episode Highlights

  • 5:15 No one cares where you are as long as the work gets done.
  • 8:33 Be clear about what you want (because you’re going to get it).
  • 11:50 Listen, Help, Learn.
  • 14:21 Focus on generating profits so you can hire good people.
  • 17:52 Dive deeper into discomfort.
  • 21:50 Everything takes longer than you expect.
  • 24:02 Having a business partner with different perspectives than your own is a huge asset.
  • 28: 19 It’s still a great time to build an ecommerce brand.
  • 30:46 Play is important.
  • 31:48 You don’t need to learn everything yourself.
  • 32:40 Track your time.

Links And Resources

Direct download: EI_234_Final_NoBrex.mp3
Category:general -- posted at: 3:00am CST

Digital agencies get a bad rap these days.

From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house.

However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team.

Our guest today is Susan Wenograd the CMO of digital agency Aimclear.

We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve.

This episode is a must-listen whether you're a digital agency or doing digital marketing in-house for a brand.

Enjoy!

Episode Highlights

  • 8:01 What the role of CMO looks like at a digital agency.
  • 10:06 The changes in where brands are spending their paid media dollars.
  • 14:43 Today’s analytics are not the analytics of the future, and why attribution objectives may continue to get less defined.
  • 18:08 How to spot an agency that’s getting results that are too good to be true.
  • 21:26 If you want your agency to be a better partner, you need to more transparent.
  • 24:58 As an agency, it’s important to have the difficult conversations and be a leader.
  • 30:17 Global perspectives on digital marketing and where the US is falling behind.
  • 34:35 You cannot fix broken strategy by optimizing tactics.
  • 37:02 If you're entire marketing plan only consists of spending $300K/month on Facebook, you do not have a brand (and that’s a problem).
  • 41:06 Why fluidity and flexibility are the keys to long-term success.
  • 42:35 Is it time to hand bidding control over to Facebook?

Links And Resources

Direct download: EI_233-SusanWenogard_v2.mp3
Category:general -- posted at: 3:00am CST

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