Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.

A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm. 

Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures. 

What You’ll Learn From This Episode:

• How to build a brand online
• Making your first marketing hires and building a team that you can delegate to
• When to use an agency and when to go in house
• How to work with your family without going crazy
• The journey to scale an eComm store from 6 to 7 figures

Resources:

• peopleschoicebeefjerky.com
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year.

2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022.

What You’ll Learn From This Episode:

• The 100 x 30 challenge
• The current Ecomm environment - Austin’s take
• TikTok and leveraging influencer audiences
• The current economy and risk of recession
• SMS is still a big opportunity
• What is the 7-Figure Founder program?
• Crypto and the loss of wealth so far in 2022
• Preparing for lead times
• Has DTC failed overall?
• BGE Intensive coming up in Q4
• Books Austin has enjoyed recently
• Lily’s summer reads

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity.

Key Takeaways:

• How to address the needs of the consumer - with focus 
• Simplicity as a growth strategy

Resources:

• Grab our Growth Pack for founders 
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site?

Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert. 

What You’ll Learn From This Episode:

• How running a fast eComm site can be challenging (and what to do about it)
• How your focus on optimization and site speed will evolve as your business grows
• How to prioritize design vs function
• What headless eCommerce is and why you should care

Resources:

• SpeedSense
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier. 

Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today. 

What You’ll Learn From This Episode:

• How to make your email list work harder for you (drive more sales) 
• Best strategies for re-engaging with a cold email list 
• How to routinely clean your email list 
• Winning with post-purchase surveys 
• Using flows and when to A/B test 
• How to increase your email capture performance

Resources:

• Download our Email Map
• Validate your email list: Zero Bounce
• How to remove false opens from your list (Klaviyo)
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company.

Key Takeaways:

• How to focus on the things that move the needle 
• How to be strategic in your planning, without getting overwhelmed

Resources:

• Grab our Growth Pack for founders 
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes