The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year.

In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel.

It’s important (especially in the holiday season) to shop your own website and go through the shopping cart experience – if you are not already doing it today have an exit offer before the customer leaves.

Key Takeaways from the Show

• Boosting Conversions
• How to drive more sales over the holidays
• Take advantage of the new google algorithim
• Focus on your current strategies
• Difference between Pop-ups vs interstitials
• Think of your website no differently than you would a brick and mortar store.
• Ways to use engage with your customers
• What you need to know about Google approved “popups”
• Treat your desktop messages differently than your mobile messages

Links/Resources

• Justuno
• Shopify
• Example: Isle Surf

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If you’re spending any money on Facebook, this episode is for you.

Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now.

Key Takeaways from the Show

• What’s working right now on Facebook?
• What worked last year but is no longer working?
• The future of Instagram and how brands can use it
• Facebook video funnels and how to use them
• How much you need to spend to learn on Facebook
• What Facebook and Instagram will look like in 5 years
• How to create custom audiences that drive conversions

Links / Resources

• Foxwell Digital
• AdEspresso
• Facebook for Business
• Jon Loomer
• Jon Loomer Power Hitter’s Club
• Andrew Foxwell Twitter

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below: