Thu, 31 May 2018
Are you ready to scale your business and ship internationally, but feel intimidated by the complexities involved? Are you currently shipping abroad, but struggling with all of the different contracts, customs, and taxes? If so, we’ve got a fantastic episode for you today. Shipping outside of the United States can be a huge component of scaling your business, but there are many challenges related to finding the best courier in every country, understanding different regulations, and having proper documentation. EasyShip is a shipping platform that takes care of all of these issues and helps ecommerce businesses ship all over the world. Tommaso Tamburnotti, co-founder of EasyShip, joins us this week to talk about international shipping for ecommerce. We discuss the process of moving from domestic to international shipping, common inventory issues, and how to stop leaving money on the table by not taking advantage of the international market. Episode Highlights:
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Thu, 24 May 2018
Do you sometimes feel overwhelmed with all the information out there about how to grow your business? I know I do, it’s a freaking jungle out there. There is so much noise out there telling you to build this, optimize that, or to invest in some new shiny marketing channel it’s difficult to choose where to direct your attention.. It’s easy to get distracted from the simple fundamentals of how to grow your business. If you’re feeling stuck and are looking for inspiration on how to jumpstart growth, this episode is for you. This week we share the three levers you should focus on in order to grow your business, the simplest and least expensive way. These include: number of customers, average order value and frequency. We talk about how to calculate each of these, and how, as well as how much, you need to increase them by to double your business over the next year. Episode Highlights:
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Thu, 17 May 2018
This was one of my favorite episodes to record in the last year. I’ve often struggled with work-life balance and am no stranger to trying things that haven’t worked. This week we bring you a refreshing interview with my friend Victor Delacruz about the ups and downs of entrepreneurial life. Victor Delacruz is the founder and owner of ChristianPlanner.com. Victor shares his journey as an ecommerce entrepreneur - from youth pastor to Air Force Captain to Jazz Piano student at NYU to the business owner he is now. Victor talks about the benefits of having a solid daily routine for optimizing your personal and professional life, and the importance for finding what works best for you. He shares the challenges he has faced within his personal and professional life, and the game-changer tactic he used for growing his email list, gathering customer testimonials, and getting tons of user-generated content that was repurposed for social ads and a successful Kickstarter campaign. Episode Highlights:
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Thu, 10 May 2018
Do you want to be ahead of the curve when it comes to testing new Facebook advertising strategies? Then this episode is for you. We’re always looking for ways to increase Facebook ad performance and drive more revenue, and today Andrew shares four things he recently learned that are having a big impact for his clients. We cover how to use value bid optimization to target not only the people most likely to convert, but also the people who are most likely to give you highest return on ad spend, the importance of experimenting with your bidding windows within conversion campaigns, how to set up better social proofing tied to your product catalog ads, and how to review your customer lifetime value within Facebook analytics in order to test the effectiveness of your campaigns. Episode Highlights:
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Thu, 3 May 2018
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you. Building a successful multi-million dollar business is a marathon, not a sprint. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He joins us today to talk about how things have changed since then, and how MVMT has grown to what it is today. MVMT strives to be a best in class brand and best in class in all around marketing, and Jake shares the strategic approach to marketing MVMT uses to achieve those goals. He also talks about how having a strong team is essential to scaling your business and shares his experience hiring a CMO and supporting team, and what you need to know to do it. Episode Highlights:
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