The Ecommerce Influence Podcast

In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.

Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. 

Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. 

Enjoy!

Episode Highlights

  • 4:58 The problem with copying someone else’s formula for success
  • 7:15 Starting a multimillion-dollar company by accident
  • 12:52 What it’s like riding the wave of one of the largest diet crazes
  • 16:02 How to solve nearly all of the problems in your business
  • 20:00 Perfect Keto’s science experiment approach to business
  • 22:03 Anthony’s experience with burnout 
  • 28:31 What Anthony wishes he knew before launching Perfect Keto
  • 32:00 Anthony’s new approach to building teams and building a solid business foundation
  • 34:02 The next health problem Anthony is looking to solve 
  • 36:42 What business owner’s need to know about entering retail
  • 39:25 Advice for entrepreneurs working long hours and going off the grid
  • 44:41 A mindset shift for entrepreneurs to start enjoying the process
  • 50:17 How you can connect with Anthony

Links and Resources:

Direct download: EI_371__Replay_Episode_270.mp3
Category:general -- posted at: 3:00am CST

In this Greatest Hits episode, we revisit a conversation about building a large, successful business with close to $40 million in revenue without using any paid social.

Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he’s been able to get his customer acquisition costs to zero.

Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales. 

If you’re looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what’s possible.

Episode Highlights: 

  • 5:54 Nate’s involvement in the cannabis and hemp industries via multiple different businesses
  • 9:44 Fixing a gap in the cannabis industry: the creation of the Growers Network
  • 12:18 The YouTube channel that lifted the veil on growing operations
  • 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners
  • 20:28 What Nate would do differently if he were building his website today
  • 22:31 The future role of video in ecommerce and common YouTube misconceptions
  • 24:58 Using video to provide clarity around what a product actually does
  • 30:42 One factor that will help you win more customers in the long term
  • 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way
  • 35:40 Other non-traditional advertising channels that Nate’s using that have resulted in zero customer acquisition costs
  • 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers
  • 45:37 What you can do right now to increase your revenue

Links and Resources: 

Direct download: EI_370_Replay_255_Nate.mp3
Category:general -- posted at: 3:00am CST

In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition.

Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization.  

Tune in and find out if holistic marketing is something you should use in your business.

Enjoy!

Episode Highlights

  • 5:59 Jesse Semchuck’s role at Traeger Grills and what he’s been excited to build over the last year
  • 7:55 The difference between selling mattresses and selling smoker grills
  • 9:18 What’s working well for Traeger Grills right now
  • 11:14 The makeup of Jesse’s marketing team 
  • 12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on
  • 17:06 Why low ROAS isn’t always a bad thing and the importance of understanding how different channels impact one another
  • 20:13 When is the right time to invest in a full funnel holistic approach to your marketing
  • 22:42 What most people do wrong when hiring an agency, and a better way to approach it
  • 26:58 How internal team interaction with agencies is structured at Traeger Grills
  • 29:00 Questions to ask a potential agency partner
  • 30:57 When to outsource to an agency versus keeping things in house 
  • 32:31 Agency red flags to watch out for

Links and Resources:

Direct download: EI_369_replay_259.mp3
Category:general -- posted at: 3:00am CST

In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell.

John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that’s helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples.

Listen now for John’s most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own.

Episode Highlights:

  • 6:49 The secret to having a successful exit
  • 12:04 How much you should get for your business
  • 19:26 The number one job you have as a business owner
  • 23:58 Why so few entrepreneurs turn pro
  • 28:49 Tactical ways you can increase the long term value of your business
  • 36:20 The power of taking a pause in entrepreneurship
  • 43:54 The biggest mistakes entrepreneurs make when selling their business
  • 49:49 What to do if you are forced to take an earnout 

Links and Resources:

Direct download: EI_368_Replay_303_John_Warrilow.mp3
Category:general -- posted at: 3:00am CST

Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life.

If you’ve googled “better conversion copy” or “how to find my niche” recently this episode is for you.

What You’ll Learn From This Episode:

  • How to collect killer video testimonials
  • Setting up post-purchase surveys and capturing Net Promoter Score
  • Getting product-specific feedback with focus groups
  • Using customer feedback to write copy that converts + where else to share

Resources:

Direct download: EI_367_Lily__Austin.mp3
Category:general -- posted at: 3:00am CST

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