The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

The daily habits you or your team have can either hinder your growth or facilitate it. But what should we focus on to build good habits while breaking the bad ones?  

Our guest is James Clear, New York Times bestselling author of Atomic Habits and writer on the James Clear Blog. 

James has spent years researching, writing and talking about the topic of habits. He’ll share his insights on what you can do to grow your business, market better, and rethink your habits.

If you want to create a better system of habits that will improve yourself and your business, this is an episode you’ll want to tune into!

Episode Highlights: 

  • 4:58 Why we struggle to develop and maintain the good habits
  • 8:14 The principles of habits are the same in various areas of life and work but applied uniquely.
  • 10:15 Three big ideas Atomic Habits centers around
  • 16:22 What to ask to reinforce your desired identity as an individual or as a company.
  • 18:35 Changing environments can be framed as a positive time to form habits
  • 21:23 The personal changes James has made during the Coronavirus pandemic to foster better habits
  • 25:10 What to focus on first to help your businesses grow
  • 28:56 The transition James made from being a blogger to a business owner and how experimentation made it clear what he was actually trying to build
  • 33:20 Three things that make a product remarkable enough to buy
  • 38:40 Marketing a product to elicit someone’s desire to make the purchase
  • 42:14 The habits James no longer values 
  • 44:59 Small town influence on James’ family values and love for exploration and travel

Links and Resources: 

Direct download: EI_249_JamesClear.mp3
Category:general -- posted at: 3:00am CST

Have you ever felt that in order to grow your business, you just need to work harder?

We’re here to tell you that you’re wrong. 

In today’s episode, we’re busting the five myths of ecommerce. From diversifying traffic to always doing the next big thing, we’ll share the realities that will actually help you scale profitably, without burning yourself out.

If you own an ecommerce business or you're intimately involved with one, this episode's for you.

Enjoy!

Episode Highlights: 

  • 4:54 Myth #1: All I need to do to grow is work harder.
  • 6:06 Reality: Do less, but do it better.
  • 7:45 Myth #2: To grow you need to diversify traffic.
  • 8:03 Reality: Be an expert on one channel, and don’t diversify until you have to.
  • 11:59 Myth #3: You need to always be doing what’s new.
  • 13:12 Reality: Do the right things at the right time (even if it’s just one thing).
  • 17:19 Myth #4: If I follow big brands, I’ll learn what works.
  • 20:58 Reality: Here’s what actually works, no matter your size.
  • 22:15 Myth #5: Top founders have a clear vision and know what they’re doing from the beginning.
  • 23:19 Reality: Find a mentor you can rely on and build your strategy as you grow.

Links and Resources: 

Direct download: EI_248_5_Myths.mp3
Category:general -- posted at: 3:00am CST

Being in charge of the global marketing strategy for a 9-figure business is no simple feat.

Our guest today is Andrew Rosch, Director of Channel Marketing Strategy for Trek Bicycle.

He joins us to talk about what it looks like to manage a global strategy team for a huge global organization, the importance of only focusing on a few key metrics, why email is still his favorite marketing channel, organic content strategies that are working for Trek, and much more.

If you’re growing a large business, or you have aspirations to grow into a large business, you won’t want to miss this episode.

Enjoy!

Episode Highlights

  • 6:19 What it means to be the Director of Channel Marketing Strategy.
  • 7:44 Finding harmony between brick and mortar and ecommerce.
  • 9:27 The Trek customer journey both on and offline and how it overlaps.
  • 13:02 How Trek avoids alienating its broad-range of customers with its organic content.
  • 15:22 The first test influencers have to pass before working with Trek.
  • 16:12 How Trek approaches the seasonality of the bike business.
  • 18:49 Andrew’s philosophy on measurement and why Trek’s global digital marketers are only responsible for 5 key KPIs.
  • 21:23 What the Channel Marketing team at Trek looks like.
  • 23:58 How Andrew empowers his global team to share new ideas.
  • 25:27 This Director of Channel Marketing Strategy’s favorite marketing channel.
  • 27:01 Andrew’s email marketing tech stack and team.
  • 29:16 Balancing experimentation and systemization.
  • 31:14 Three things Andrew’s learned in his career that have contributed to his success.
  • 35:05 In ecommerce, what you see is rarely the whole picture.
  • 40:02 The importance of going down the rabbit hole and finding out the larger context of what we see online.
  • 43:17 When you create content, assume that whoever is going to see it has never seen anything from your brand before.
  • 46:23 Having a brand is key when you’re thinking about business longevity.

Links And Resources

Direct download: EI_247_AndrewRosch-JustUno_Covid19.mp3
Category:general -- posted at: 3:00am CST

This is the final part in our Scaling Series and we’re talking about some hugely successful brands.

In our previous episodes, we covered zero to launch, launch to traction, traction to scaling, and growth mode, which will take you from the stages of just starting out to making somewhere between $12 and $15 million.

In this episode, we’re diving into specific case studies of brands you’ve probably heard of, like MVMT Watches and Native Deodorant, and talking about why we think they were successful and why they were able to grow and scale up.

We hope you’ve enjoyed this series, whether you’re just starting out or close to making an exit.

Episode Highlights

  • 4:07 What MVMT, Pura Vida, and Blenders did that made them special. 
  • 6:23 The huge significance of the first-mover advantage.
  • 9:12 Taking advantage of upselling and cross-selling. 
  • 10:28 The overnight success of Native Deodorant.
  • 11:22 Native’s checkout process and what makes it so great.
  • 13:27 The power of subscription at scale.
  • 16:43 How Tuft & Needle scaled to over $100 MM in mattress sales.
  • 18:02 Why being a copycat business really doesn’t pay off.

Links And Resources

Direct download: EI_246_Scaling_Series_E5__Just_Uno_NoBrex.mp3
Category:general -- posted at: 3:00am CST

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