The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Building an offshore business is often thought to be risky, or even illegal. However, it's now becoming a very common, and legal way, to lower your global tax rate -- as much as 42%.

“Go where you’re treated best,” is Andrew Henderson’s famous tagline.

A US ex-pat and founder of Nomad Capitalist, Andrew has legally lowered his global tax rate from 43% to 1%. Now he helps entrepreneurs keep more of their own money, live freely around the world, and create wealth faster through offshore strategies.  

I found Andrew when searching for a way to diversify my citizenship. I quickly discovered that he's a wealth of knowledge on ways to reduce your tax burden and I’m excited for you to listen to the show. 

In this episode, we talk about common misconceptions about building an offshore business, what it’s really like living a nomadic lifestyle, and the benefits it can offer to both you and your family.

Enjoy!

Episode Highlights

  • 4:47 Andrew’s philosophy of viewing the world as your buffet 
  • 6:57 The history behind flag theory
  • 9:48 Why you should be harnessing difficult countries for different benefits
  • 13:02 The biggest misconceptions about offshore business
  • 19:26 A case for investing in international real estate
  • 22:46 Challenges associated with frontier markets
  • 26:05 How families are taking advantage of global citizenship
  • 30:21 The differences between a tax-friendly state and a tax-friendly country
  • 33:51 What it’s like living a nomadic lifestyle
  • 37:35 Andrew’s hypothesis on the future state of taxes
  • 42:02 How to approach getting a second passport
  • 47:42 Questions to ask yourself when deciding if an offshore business is right for you
  • 52:03 Where you can get in touch with Andrew

Links and Resources:

Direct download: EI_271_AndrewHenderson_1.mp3
Category:general -- posted at: 3:00am CST

Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.

Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. 

 
Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.

Enjoy!

Episode Highlights

  • 4:58 The problem with copying someone else’s formula for success
  • 7:15 Starting a multimillion-dollar company by accident
  • 12:52 What it’s like riding the wave of one of the largest diet crazes
  • 16:02 How to solve nearly all of the problems in your business
  • 20:00 Perfect Keto’s science experiment approach to business
  • 22:03 Anthony’s experience with burnout
  • 28:31 What Anthony wishes he knew before launching Perfect Keto
  • 32:00 Anthony’s new approach to building teams and building a solid business foundation
  • 34:02 The next health problem Anthony is looking to solve 
  • 36:42 What business owner’s need to know about entering retail
  • 39:25 Advice for entrepreneurs working long hours and going off the grid
  • 44:41 A mindset shift for entrepreneurs to start enjoying the process
  • 50:17 How you can connect with Anthony

Links and Resources:

Direct download: EI_270_AnthonyGustin.mp3
Category:general -- posted at: 3:00am CST

Do you have a dream of building a 9-figure business? We’ve worked with Ecommerce entrepreneurs who have and here’s what they have in common.

Today I’m taking you behind the scenes into the Coalition, my Ecommerce coaching community for Ecommerce entrepreneurs. Every month we have a live training that dives into one aspect of growing your Ecommerce business. In this training, we are talking about the mindset shifts needed to reach 9-figure growth.

Drew Sanocki, CEO of AutoAnything and former CMO KarmaLoop,  joins us and shares his experience running multiple 9-figure businesses. If you own or work with an established Ecommerce business and want to reach for that same success, this is for you.

Episode Highlights

  • 8:31 The #1 prerequisite for building a 9-figure business
  • 11:37 A key team characteristic at fast-growing companies
  • 15:24 An unexpected truth about reinvention and the willingness to pivot
  • 18:35 How to be laser-focused on your brand 
  • 20:10 Changing your philosophy around hiring and how to attract top talent
  • 23:03 What your role as the founder actually evolves into
  • 25:58 This is the #1 way to not get what you want
  • 28:11 A founder’s trade-off between growth and time
  • 30:57 Drew Sanocki’s background in Ecommerce
  • 32:30 The biggest differences between a 7-figure and 9-figure company
  • 34:48 When to introduce middle management to your team
  • 37:27 What Drew spends the most time doing in his business today
  • 44:30 Drew’s philosophy on hiring and the power of networking
  • 46:57 What successful founders have in common
  • 50:52 The difference between being a single founder and having a co-founder
  • 52:59 Putting together a board for your business
  • 54:08 How to build the most wealth as an entrepreneur
  • 59:02 Auditions vs Hiring: How to ensure you’ve found the right fit
  • 1:01:16 Deciding to keep your role as the CEO in a growing company
  • 1:05:43 The difference between running a software company and Ecommerce business
  • 1:13:08 Believing that an exit is possible
  • 1:15:07 Why we are in the Golden Age of Ecommerce

Links and Resources:

Direct download: EI_269_100M_Mindset.mp3
Category:general -- posted at: 3:00am CST

COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They've Contributed To 100% Year-Over-Year Growth. 

Kevin Chen is the Co-Founder and President of iRestore, a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid social and turned into an 8-figure business. Since then, Kevin's role has changed dramatically within the business, and it has continued to grow, despite unforeseen COVID-19 challenges. 

In this episode, Kevin talks about creating a tight-knit organization that works remotely, increasing productivity, building company culture, team transparency, and the opportunities COVID-19 is presenting for eCommerce.

Episode Highlights

  • 6:58 What iRestore’s 100% year-over-year growth has looked like
  • 7:36 The product launch that changed the economics of Kevin’s business
  • 12:33 The only two skills Kevin realized he needs to help the business succeed
  • 15:18 Lessons from COVID-19 on how to future-proof your business
  • 18:53 Creating an optimal work environment and strong company culture 
  • 21:38 The impact of working remotely on productivity
  • 24:08 What Kevin’s team looks like today
  • 26:19 Four things to consider when hiring an agency 
  • 29:17 How iRestore manages their paid advertising efforts
  • 31:30 The unexpected source of fulfillment for Kevin in his business
  • 33:55 How iRestore is creating a better employee experience
  • 36:28 The most challenging yet critical piece to your business success 
  • 38:50 Kevin’s struggle with transparency with his team
  • 41:02 Fortunate opportunities in an unfortunate time: What iRestore is doubling down on
  • 44:10 The freedom COVID-19 has given iRestore
  • 46:09 What Kevin attributes the businesses’ largest inflection points to
  • 48:38 iRestore is hiring!

Links and Resources:

Direct download: EI_268_KevinChen.mp3
Category:general -- posted at: 8:40am CST

This week we're bringing you throwback that is all about the difference between brands that scale and those that don’t.

Kurt Elster interviewed me on the Unofficial Shopify Podcast and after re-listening to the episode, I wanted to share it with you. Kurt asks great questions and I outline my entire philosophy on growth.

In this episode, we talk about defining a growth strategy, scaling your advertising, and how to hire the team necessary to get to the next level. I also share what I’ve learned from working with some of the fastest-growing brands in the country.

Enjoy!

Episode Highlights

  • 4:30 How Austin has helped many brands scale from $500k to $1MM.
  • 7:00 Why it's so important to do almost every job in your business before turning it over to someone else.
  • 8:27 The big differences between the Shopify brands that scale up and those that don't.
  • 12:00 How to remove tasks from your plate so your business can scale.
  • 14:20 The core KPI's Austin uses to understand his client's scalability.
  • 15:56 Understanding what your net promoter score is and why it is so valuable to ecommerce brands.
  • 23:00 The point at which Austin regularly sees businesses die out and how you can overcome it.
  • 30:17 Everyone wants to scale their business but it does come with a few downsides.
  • 33:45 How PR has helped many ecommerce brands become successful.
  • 39:34 The questions you should be asking yourself to help you define your success.

Links and Resources:

Direct download: EI_267_KurtElster160Replay_BGEIncrease.mp3
Category:general -- posted at: 3:00am CST

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