How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you’re using the same old “discount for email” strategy you’re missing out on potential customers. 

This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now. 

John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting pop-ups and overlays to drive more sales and capture more emails. As we all have holiday marketing top of mind, I thought it would be a great time to bring John in to share what they’re seeing success with right now and provide some inspiration as you determine how to integrate pop-ups and overlays into your Q4 strategy. 

One of the things that they've been experimenting with is conversational pop-ups and John shares how they tripled signups and boosted revenue by 25% using this method. We also cover customer value optimization and opportunities to learn more about buying behavior with qualitative pop-ups. 

If you're interested in quick, easy tweaks to your website that will make you more money… this episode is for you.

Episode Highlights:

• 4:14 Why most eCommerce stores are using pop-ups and overlays the wrong way 
• 5:14 How to 3X your email sign up rate with conversational pop-ups 
• 8:02 What a conversational pop-up is and how to implement email capture strategies to increase conversion
• 9:40 Optimizing engagement for brands with a lot of product categories 
• 11:27 Collecting emails and phone numbers effectively and without drop off 
• 12:02 Using curiosity and mystery instead of discount to drive sign up 
• 13:35 John’s favorite non-monetary incentives to test 
• 16:52 Best tips on how to increase your cart value and AOV 
• 18:19 Using content to convert 
• 19:30 Strategies from B2B that DTC brands should learn from including qualitative feedback
• 22:31 The benefits of qualitative feedback when your inventory is low
• 24:31 How qualitative feedback can decrease abandonment rates
• 26:05 What is customer value optimization and how you should be using it 
• 28:29 Step by step guide for using conversational pop-ups in your Black Friday marketing 

Resources:

• Optimonk: Free Templates To Use (and get 50% off the first 3 month for any paid plan)
• Optimonk: Black Friday Webinar 
• Book: They Ask You Answer by Marcus Sheridan 
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes

If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches.

Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you. 

Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral.

From there - Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach.

Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals).

This is a great interview - Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too.

Episode Highlights:

• 4:34 The impact The Artist’s Way has had on running a business
• 5:47 Learnings to make life and running a business more fun and playful
• 8:44 Why heartbreak is the best medicine
• 10:29 The power of the question “what would I do differently?”
• 13:11 The wild story of launching The Foundation while at Burning Man
• 15:26 Why Andy is now dark online and how his entrepreneurial journey has changed after burning out
• 20:16 The key priciples of Andy’s new venture
• 21:48 The nature of entrepreneurs and what a good operator is
• 22:44 How to hire and build a team based on people’s nature
• 23:35 Going from determining principles to starting a business
• 26:00 The art and science of compelling video sales letters
• 31:07 Using humor to get a sale 
• 34:42 Why text should be your priority over imagery when creating a video sales letter
• 38:08 Working with a team to create viral videos 
• 43:47 Crypto currency and it’s potential impact on societal challenges
• 48:48 Resources that have helped Andy on his “DeFi” journey 

Resources:

• Andy’s Website
• TheArtOfLove.com
• @andydrish on Twitter 
• Book: The Artist’s Way by Julia Cameron
• Book: Nature and the Human Soul by Bill Plotkin
• Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller 
• klima.com
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes

We’ve all been saying it - the world is crazy right now. So - I’m sharing what’s top of mind for me going into Q4 and 2022 including the very real energy crisis in China, opportunities to make 6+ figures flipping NFTs, and what the heck to do with paid social in Q4. 

This episode is a solo cast. I wanted to check in and talk about what's been on my mind as we prepare for Q4 and ultimately start to make our 2022 business plans. 

I’m thinking about how to optimize Facebook and Instagram for Q4 (after a crazy year). I’ve been doing daily journaling and it’s given me a great perspective on where I’m at in my business and life. I’m also talking about how the energy crisis in China will likely impact business and why you should be paying attention now. Plus, I’ll share some new exciting things to come on the podcast with an NFT series. 

I'd love to hear from you on Twitter. What are you thinking about? What's exciting to you right now? Let me know what you’d like to hear more about on the podcast. 

I hope you enjoy this solo episode - I always enjoy talking with you. 

Episode Highlights:

• 2:30 Facebook and Instagram training for Q4
• 3:33 The Artists Way and the profound impact it’s had on me 
• 6:08 My predictions around the current energy crisis in China causing rolling blackouts 
• 8:20 Managing the winter risk in the U.S. 
• 9:18 What I’m doing to prepare 
• 11:17 Flipping NFT’s for over 6 figures
• 12:10 Opportunities for young people to acquire property from NFT sale profits 

Resources:

• Coal Shortages Force Blackouts Across China: The Diplomat
• Don’t Rule Out An Energy Crisis - Goldman Sachs: Yahoo 
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes

What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who’s interviewed over 150 eCommerce founders and marketers.

Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency. In this episode, we’re talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them. 

Chase and I also discuss ideas for Black Friday/Cyber Monday marketing, user testing your website, and how to actually run A/B tests. 

Lastly, Chase shares his Brand Scaling Framework philosophy and the 3 KPI’s he bases everything on.  

This is a great practical episode with expert tips and takeaways to implement today. 

Episode Highlights:

• 3:28 Why Chase started the Honest Ecommerce Podcast 
• 4:53 Expert tips from 168 interviews with founders & marketers 
• 10:02 How Chase went from punk rock band to eCommerce
• 11:44 The Brand Scaling Framework and how it works
• 14:27 3 KPIs the Brand Scaling Framework tracks
• 18:33 Simple, consistent improvements that lead to big improvements over time
• 19:23 Mistakes you’re probably making on your website and expert tips on how to fix them 
• 23:34 Why you need to be user testing your site 
• 27:54 Reasonable testing windows for eComm brands based on volume 
• 29:13 Exciting things that are working right now
• 29:52 Best features of Shopify online store 2.0 
• 34:31 How to audit your Shopify apps purpose 
• 37:19 Black Friday/ Cyber Monday expert tips  

Resources:

• Honest Ecommerce Podcast 
• Electric Eye Agency
• Riverside Podcast Recording 
• User Testing
• Conversion Crimes 
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes