Tue, 26 October 2021
How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you’re using the same old “discount for email” strategy you’re missing out on potential customers.
This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now.
John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting pop-ups and overlays to drive more sales and capture more emails. As we all have holiday marketing top of mind, I thought it would be a great time to bring John in to share what they’re seeing success with right now and provide some inspiration as you determine how to integrate pop-ups and overlays into your Q4 strategy.
One of the things that they've been experimenting with is conversational pop-ups and John shares how they tripled signups and boosted revenue by 25% using this method. We also cover customer value optimization and opportunities to learn more about buying behavior with qualitative pop-ups.
If you're interested in quick, easy tweaks to your website that will make you more money… this episode is for you.
Tue, 19 October 2021
If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches.
Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you.
Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral.
From there - Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach.
Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals).
This is a great interview - Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too.
Tue, 12 October 2021
We’ve all been saying it - the world is crazy right now. So - I’m sharing what’s top of mind for me going into Q4 and 2022 including the very real energy crisis in China, opportunities to make 6+ figures flipping NFTs, and what the heck to do with paid social in Q4.
This episode is a solo cast. I wanted to check in and talk about what's been on my mind as we prepare for Q4 and ultimately start to make our 2022 business plans.
I’m thinking about how to optimize Facebook and Instagram for Q4 (after a crazy year). I’ve been doing daily journaling and it’s given me a great perspective on where I’m at in my business and life. I’m also talking about how the energy crisis in China will likely impact business and why you should be paying attention now. Plus, I’ll share some new exciting things to come on the podcast with an NFT series.
I'd love to hear from you on Twitter. What are you thinking about? What's exciting to you right now? Let me know what you’d like to hear more about on the podcast.
I hope you enjoy this solo episode - I always enjoy talking with you.
Tue, 5 October 2021
What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who’s interviewed over 150 eCommerce founders and marketers.
Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency. In this episode, we’re talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them.
Chase and I also discuss ideas for Black Friday/Cyber Monday marketing, user testing your website, and how to actually run A/B tests.
Lastly, Chase shares his Brand Scaling Framework philosophy and the 3 KPI’s he bases everything on.
This is a great practical episode with expert tips and takeaways to implement today.