The Ecommerce Influence Podcast

If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. 

What You’ll Learn From This Episode:

  • The tiers of financial planning & what’s important at each level of business growth
  • How to think about debt vs equity financing and when to consider each
  • The financial KPIs to track on your weekly, monthly, and annual metric sheet
  • Inventory planning: and how to structure your finances so you can stay in stock
  • How the current economic state of the U.S and the world may impact eComm and what to be prepared for

Resources:

Direct download: EI_384_Faheem.mp3
Category:general -- posted at: 3:00am CST

Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. 

What You’ll Learn From This Episode:

  • Planning paternity leave as a business owner 
  • Tips for working with a newborn in your life 
  • Life changes & advice for other parenting entrepreneurs

Resources:

Direct download: EI_383_lily__Austin.mp3
Category:general -- posted at: 3:03pm CST

How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! 

What You’ll Learn From This Episode:

  • How to increase your add-to-cart rate with live shopping and shoppable video
  • How to bring the acquisition benefits of the in-store experience online
  • How to replicate a social feel on your own site so you can depend less on platforms like Meta 
  • The different types of live commerce

Resources:

Direct download: EI_382_Max_Drut.mp3
Category:general -- posted at: 3:00am CST

Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this.

What You’ll Learn From This Episode:

  • Why your “superhero syndrome” is hurting your business
  • How to identify what needs to get done and where the opportunities to move the needle are
  • A system to outsource & delegate 
  • How to do more of the things you shine at, and less of the things you’re not an expert on

Resources:

Direct download: EI_381_lily__Austin.mp3
Category:general -- posted at: 3:00am CST

This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership.

A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. 

What You’ll Learn From This Episode:

  • Wins and learnings from manufacturing an innovative product that no one wants to work on
  • What valuing relationships across all areas of your business could do for your success
  • How focus groups could improve your product offering
  • Birth of a product - getting an idea and figuring out if it’s a good one 

Resources:

Direct download: EI_380_McCullough.mp3
Category:general -- posted at: 3:00am CST

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