The Ecommerce Influence Podcast

115: The Power of Retargeting

Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience?

Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales funnel.

Michael is an expert in online ads and walks us through the terminology, how to use them, when to use retargeting and what you need to start doing when you're done listening to the show.

Key Takeaways from the Show

  • Advanced Retargeting Skills
  • How to Think of your Funnel Differently.
  • What TOFU, MOFU, and BOFU are.
  • The right messaging to use in your funnels.
  • How to better maximize social media ads
  • Split your large list into several smaller lists.
  • What is working right now for ecommerce businesses.

Links / Resources

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Direct download: EI115_Michael_Erikson_Faccin.mp3
Category:general -- posted at: 1:00am CDT