Tue, 26 March 2019
Your customers are worth more than what they purchase from your store today.
If you can retain them as a customer over time, you can gain more profits for your business.
This week, Andrew and I have a meaty, and sometimes conflicting, conversation on customer lifetime value (LTV). We start by breaking it down with the basic definition and then share higher level strategies for how you can increase customer LTV, as well as some tactics you can implement today.
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