Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business. This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model.
Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything…
- How to quickly scale audience growth & business revenue
- Challenges & how they work in eComm
- Facebook groups & their value in audience building
- UGC & how to repurpose content
If you want to go deeper and get Alicia’s help building a challenge in your own business check out her training in the members.
(Not a member? Join here)
Episode Highlights:
- 7:03 How to set goals with the intention of selling
- 10:05 Using challenges to increase LTV by 45%
- 13:09 Challenges for retention marketing
- 14:04 Doubling ROAS when using challenges for acquisition
- 15:53 iOS and Facebook changes: how challenges work to lower ad cost
- 17:53 How often to run challenges
- 21:18 Structuring an offer for your challenge
- 27:39 Getting to know your customer better
- 29:44 Facebook groups to have conversations with customers
- 35:01 Tips for going live on Facebook
- 39:56 Getting UGC from your Facebook group
- 42:47 Content strategy for cold & warm traffic: how they different
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