Tue, 30 July 2019
Some Ecommerce Brands Make It Big While Others Stall Out, It’s A Fact.But there’s really no big mystery behind why this happens. A few months ago I was interviewed on a podcast by my good friend Brett Curry on the Ecommerce Evolution Podcast. We break down what separates e-commerce brands that scale up versus those that plateau. After re-listening to the episode, I decided to share it with you. Brett and I talk about a variety of things, including average order value and lifetime value, and how that directly impacts your ability to scale up. We talk about demand generation versus demand capture: which is “better” and which lends itself to being able to scale. We talk about the roadmap to building a team and scaling up your business, how your role as a CEO changes as you grow, and much, much more. I had a great time chatting with Brett, and I hope you enjoy! Episode Highlights
Links And Resources
|
Tue, 23 July 2019
Email is one of the most trusted ways to drive revenue in ecommerce.But I still see too many people leaving money on the table and missing out on low-hanging fruit. Today I’ll walk you through how to do a two-day email overhaul that will help you increase your revenue. We’ll start by making sure your email service provider and integrations are set up correctly, create a branded email template, ensure you have a great offer that’s capturing tons of leads, and identify the email flows to build that have the biggest financial impact for your business. This is the exact email overhaul process I’ve used with my clients to help them bring in $10K from email in just one week after set-up. Can’t wait to hear your results! Episode Highlights
Links And Resources
Direct download: EI_209_Email_Overhaul_FoxwellOffer_v2.mp3
Category:general -- posted at: 3:00am CST |
Tue, 16 July 2019
If you’ve been on Facebook in the past week, you’ve probably seen an ad from Buffy. What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. Today Buffy co-founder Shoaib Kabani joins us to cover a range of topics. We talk about everything from product development, to the importance of testing, how landing pages can improve your funnel, and what performance KPIs you have to be thinking about as you scale. , how he thinks about scaling up their business, what's worked for them. Whether you’re a business owner or an ecommerce marketer, you’re going to get a lot out of this episode. Enjoy! Episode Highlights:
Links and Resources:
|
Tue, 9 July 2019
It’s our goal to help our clients succeed, but even the experts get it wrong sometimes. As we've seen in the first six months of the year, things have changed wildly within Facebook. Today, Andrew shares some of the advice he’s given that hasn’t worked out. And while he’s never intentionally led anyone astray, things don’t always go as planned. Andrew talks about five times his advice has failed on Facebook and the lessons learned from those mistakes. We hope by sharing some of the worst Facebook advice of the year we’ll prevent you from making any of these mistakes yourself. Enjoy! Episode Highlights:
Links and Resources:
Direct download: EI_207_5_Ways_Ive_Failed_FoxwellOffer_v_2.mp3
Category:general -- posted at: 3:00am CST |
Tue, 2 July 2019
Q3 is officially here. What are you doing to prepare for the second half of the year?For my team, the end of the quarter means it’s time to get out of the day-to-day grind and do some bigger picture planning. Every three months we do a quarterly business offsite, where we take a step back so we can review our goals, and set new ones, that will help us move forward in the right direction. Today we’re talking about the process we follow for our quarterly business offsite and how you can host one of your own. I’ll share the questions we ask to review the previous 90 days, how we capture ideas for improvements, and how we come up with our north star goal for the upcoming quarter. Enjoy! Episode Highlights
Links And Resources
Join The CoalitionIf you’ve enjoyed this podcast, I have something really exciting for you. For the last year and a half I’ve been coaching business owners and marketers inside a group called The Coalition. What launched as an experiment became a game changer for our over 150 members. If you’d like me and my team of expert marketers and ecommerce operators to coach you on your journey to scaling up your ecommerce business, this is your opportunity. We go in-depth on all the topics we talk about on this podcast and provide actionable training every single month. You’ll also get one-on-one coaching from me to help you grow your business. Head over to JointheCoalition.com to learn more. Can’t wait to see you inside. |