174: Why You Should Stop Organizing and Build a Second Brain

If Someone Looked Under The Hood Of Your Business, What Would They Find?

If you hired someone new today, would they be able to easily access the information they need to get the job done? Or would they be sifting through a clutter of files, or, worse yet, is everything they need to know stored only inside your brain?

Our guest today is Tiago Forte, founder of Forte Labs, a company that specializes in productivity. Tiago talks about the importance of building and maintaining a solid knowledge management system for your business, otherwise known as a “second brain.” Having a second brain not only makes it easier to onboard new employees as your business scales, but it can also help increase your overall organization and productivity.

Andrew and I learned a ton from this episode and we hope you enjoy it!

Episode Highlights

• 5:11 The goal of Forte Labs: Finding transformational paradigm shifts in productivity.
• 7:10 The impact of an international upbringing on Tiago's work and mindset.
• 9:17 Tiago's big realization about the best way to help people.
• 10:54 Defining "design thinking" and why it's fundamental to entrepreneurship
• 13:47 The difference between productivity, efficiency, and effectiveness.
• 15:53 Being organized as a state of being and the method Tiago created to help people get organized.
• 19:32 The benefit of micro projects.
• 23:02 How micro projects help you elevate your perspective.
• 26:48 The importance of having a knowledge management system as your business scales.
• 29:37 Building your knowledge management system, i.e., your second brain.
• 35:33 How to increase your productivity without working faster or working more efficiently.
• 37:38 Linking your communication apps and your productivity apps.
• 41:27 One easy thing you can implement right now that will increase your productivity. 

Links and Resources

• Forte Labs
• Building a Second Brain
• Book: Design Your Work
• Brand Growth Experts
• Foxwell Digital

Become a Member

If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.

If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor

This episode is also brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.