The Ecommerce Influence Podcast

A few weeks ago Andrew shared his five-step process for optimizing your Facebook ad account.

In part one of this two-part episode, Andrew takes a more tactical approach and shares 10 questions he asks when auditing clients’ Facebook accounts to see whether they’re running things in the best way possible.

After auditing more than 200 Facebook accounts last year, Andrew has seen accounts that are killing it and those that have a lot of room for improvement. Whether you’re on one end of the spectrum or the other, these questions will help you identify changes you can make to improve what you’re doing on Facebook.

Stay tuned later this week for part two of this episode, where Andrew will share the additional 10 questions to ask when auditing your Facebook account. Enjoy!

Episode Highlights:

  • 8:06 Question #1: Is user-generated content integrated somewhere in the creative?
  • 9:16 Question #2: Are you utilizing reviews in your copy?
  • 10:53 Question #3: Are you utilizing square video link posts?
  • 12:39  Question #4: Is your product at least 40% to 50% of your ad image?
  • 14:20 Question #5: Are there unanswered comments or questions on your ad??
  • 18:26 Question #6: Is there a discount integrated at some point in the funnel?
  • 19:56 Question #7: If you have an ad set that you stopped running because it died, have you tried duplicating it and running it at a lower budget to give it new life?
  • 21:13  Question #8: Have you introduced new prospecting audiences based on dynamic pixel actions?
  • 23:07 Question #9: Are you trying broad match dynamic product ads layered with interests?
  • 24:03 Question #10: Have you split you dynamic product ad time windows, separating the adds to cart and the view content?
  • 25:07 How long it typically takes for Andrew to audit an account and the process he goes through.
  • 26:23 The most common mistakes Andrew sees when he’s reviewing Facebook ad accounts

Links and Resources:

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Sponsor: Shoelace

This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit.

Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial!

Sponsor: Klaviyo

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to

Direct download: EI_182_Flash_10_Questions.mp3
Category:general -- posted at: 3:00am CST